Online Conversion

Whitepapers are great lead generators

We are all going to be publishers soon

Some good tools that don't require IT

Great study on why people abandon their shopping carts.

Why personas work. Thanks @DavidHuffman

I couldn't come up with a better 10.

Walking into a store qualifies as a conversion. Apparently promotional email still rocks social media.

Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m

Ideas for implementing content marketing strategies.

B2B doesn't have to mean Boring to Business.

Print can still rock your conversion rates.

Thank you and confirmation pages are an overlooked opportunity to keep conversion scenarios going.

This is the way blogging is done right.

Some remarkably insightful predictions for small and medium-sized businesses.

Most eCommerce Web sites are geared toward converting transactional visitors. That could be a mistake. 

Email in a Mobile and Social World

Personas tell you who to target with your Web site. It often isn't the end user.

Designers, THIS is your job on a landing page, not creating "engaging Web experiences."

Interesting positioning of product Verify and how they defined their market.