Online Conversion

I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.

If we think using unfamiliar words makes us sound smart, @GuyLigertwood has broken the spell. We've been talking alot about behavioral science and the data that drives it. Now you will know what we say with 52 explanations of the terms we tend to bandy about. It's just enough explanation to "get it" and you can drill down into the liked videos.

@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."

Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.

"After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."

A great list for designers of experiences, as designers of live.

Everything we do as marketers or salespeople is about story. Our content and conversations should excite the imagination and make others curious about the characters in our story - and perhaps see themselves in it. A.I. and other tech innovations will allow us to get closer to the characters in the stories we tell.

When designing pages that are informational and persuasive, "visuial sugar" will often have a very meaningful negative effect on leads and sales. This is a great summary of what NOT to do on your landing pages and websites.

Here is another tool in the arsenal of the Conversion Scientist. PURE: The "Pragmatic Usability Rating by Experts" Who names this stuff?

No no no no NO! "Each campaign is a roll of the dice. If it succeeds, great! But if it fails to meet expectations, then it becomes more wasted time during which the competition could gain an upper hand."

Are you still rolling the dice? in 2018? Stop it.

An interesting history of motivation and the imperative of seeking behaviors.

Great list of things that lead us to make bad decisions... even with data.

Kinds of user tests include Explorative, Assessment and Comparative. The article discusses "Hallway Testing", "Remote Usability Testing", "Expert Reviews", "Paper Prototype Testing", and "Thinking Aloud".

These are the things that make redesigns fail. I've seen it. Over and over.

The best description of Bayesian probability I've found. You need to know this.

When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.

'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '

@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.

Even experienced research groups like Nielsen Norman can get testing wrong by adding too many variables. The author argues that too many variables changed in these tests

And he's right.

I've always argued that wireframes should come later in the web design process after copy and persuasive elements have been established.

Zakary Kinnaird argues there may be no good time for wireframes.

I can't test wireframes, esp. if they contain Lorem Ipsum copy. So wireframes lock in design elements before we even know what visitors prefer. Good comments as well.