Hipmunk: Better Flight Search - 0 views
-
Brian Massey on 04 Jan 11What happens when you answer the question your visitors are really asking? Hipmunk is what happens when your business goals align with your visitors' needs.
MediaPost Publications Study: For Retail, Social Media Doesn't Work 02/04/2011 - 0 views
-
Walking into a store qualifies as a conversion. Apparently promotional email still rocks social media.
http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf - 0 views
-
Great primer on regular expressions for Google Analytics. You don't have to be a programmer to get something from regular expressions.
Should You Blame Your Designer For Poor Conversion Rates? - 0 views
-
Great outline of the role design plays in conversion.
The Web Credibility Project: Guidelines - Stanford University - 0 views
-
Now here's a very interesting resource on building Web sites with credibility.
Boosting conversion rates | The CX Rx - 0 views
-
Nice summary of my ProductCamp Austin presentation.
Pay-per-Click Search is NOT 'Storage Wars': Why there are no Million Dollar Storage Loc... - 0 views
-
This is a fabulous way of looking at your Pay-per-click (PPC) ad spend. The concept of a "marketin clearning" price range draws into sharp focus the importance of lowering your acquisition costs to participate in more search traffic and remain profitable.
Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website.
Making a Murderer: 7 Hilarious Things Wrong with Ken Kratz's Website - Medium - 0 views
-
"If Ken Kratz had a child build his website without his awareness and did not make changes at the fear of hurting their feelings, then that would be a permissible excuse."
Enough said.
25+ Tools That Conversion Rate Optimization Pros Can't Ignore - 0 views
-
I often say we're living in a golden age of marketing, in which we can find data to answer almost any question we have. And these tools aren't expensive. Every marketer can benefit from these tools with a little curiosity and patience.
Long-Term Exposure to Flat Design: How the Trend Slowly Makes Users Less Efficient - 0 views
-
I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.
Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.
The Answer to This One Question Will Skyrocket Your Sales | Inc.com - 0 views
-
We often talk about the power of the thank-you page. Once someone has purchased from you or signed up with you, a psychological effect called "Likeing" takes hold. The person likes you more for no other reason than that they chose you.
So, you must be good.
We recommend that you ask for social shares on the thank you page, ask them to upsell on the thank you page, and sign up for email on the thank you page.
Here is another great thing to ask for: Feedback.
Why CRO Is Absolutely Essential in 2015 - Forbes - 0 views
-
Forbes doesn't mince words when talking about CRO. Author Niel Patel has built several online businesses, including CrazyEgg and KISSMetrics. He would know.
The article starts off with a great insignt: "Conversion optimizaiton works."
Why Do Mobile Users Not Buy On Mobile? | AdExchanger - 0 views
-
We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn't convert well. This is a mistake.
Two points found in this article drive the point home:
App and Mobile Functionality (sucks)Mobile Represents a Different Type of userSpend some time on your mobile site. Don't just create a responsive version of your desktop website.
Cognitive biases that affect decisions - Business Insider - 0 views
-
If I was to rename this article, it would be, "20 Kinds of Best Practices and Why They Won't Work".
It is bad news to rely on best practices that are unsupported by data or testing. This article gives you 20 reasons why.
Tales from design-Turning user data into insights for H&H Tattoo | Second Form - 0 views
-
Here's a nice story about how data can be used to drive design and content decisions. Click tracking (heatmaps), session recording and user polling are all tools we put to good use here in the lab for our clients.
And if you want a fantastic example of using storytelling to educate and entertain, this post is just such a thing.
The surprising psychology of shoppers and return policies - The Washington Post - 0 views
-
"Overall, a lenient return policy did indeed correlate with more returns. But, crucially, it was even more strongly correlated with an increase in purchases. In other words, retailers are generally getting a clear sales benefit from giving customers the assurance of a return."
7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title - Venngage - 0 views
-
The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.
Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.
Semantics - What does data science reveal about Clinton and Trump ? - Reputation Squad ... - 0 views
-
Data science in the season of US poitics. Good resources for mining text for test hypotheses. Good for chat transcripts, phone logs, reviews, etc.
Why You Need a Data Scientist on Your Team - 0 views
-
While Data Scientists are in demand, the ability to manage them to productive ends and incentivize them to drive the company forward are skills that managers will need to develop before they see ROI.
Data scientist agencies, like Conversion Sciences will thrive until internal management gets up to speed on what to do with these new brainiacs.
is split testing bad for seo? only if you make these mistakes | elegant themes blog - 0 views
-
Keep these things in mind I'd your doing AB tests on SEO traffic. And you should be.
« First
‹ Previous
261 - 280
Next ›
Last »
Showing 20▼ items per page