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in title, tags, annotations or urlScience of Distraction: Why Your Audience May Be Missing Your Message - 0 views
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We tracked the eyes of 22 people as they watched three kinds of video: Talking head video, webinar-style slide video and hand-drawn whiteboard-style video.
What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.
This article on how onscreen talent can hurt your product demo videos echoes our findings.
Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.
The Penn and Teller magic video in this article is worth the trip.
8 Easily Avoidable Mistakes That Will Ruin Your Landing Page Tests | The Daily Egg - 0 views
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@crazyegg hits us over the head with a list of mistakes we make when testing our site. The most brutal is "#8: You're testing a crappy site."
Fear not, especially if you're shepherding a new testing initiative for your company. There's great advice and encouragement here.
To avoid these mistakes in your business, consider a Conversion Catalyst program from Conversion Sciences. Your first call is free.
boagworld.com by Mobify - 1 views
9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Social Media Examiner - 0 views
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I recommend a kind of social media strategy that we call "Content-oriented" social media. This strategy revolves around creating content and sharing it with your social networks. If it gets shared around, you generate more qualified prospects to your site to convert. Clicks are measureable, which we like at Conversion Sciences. Here are nine errors we make that limits the amount of sharing that goes on around our content. NOTE: In #8, the writer defines six sharing personas. Note that 7 of the 8 prefer email as a tool of their sharing. This is an article on social media. The insinuation is that email is a social media tool. You may know that I call email the largest social network on the planet. Just saying...
Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule - 0 views
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When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.
'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '
(1) The Bayesian Trap - YouTube - 0 views
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What could online video do for your business?