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Increase conversion rate by making your site ugly. . . « Conversion Voodoo De... - 0 views

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    Many have contemplated the counter-intuitive ability of "ugly" sites to win huge market share - think eBay.com, Amazon.com, DrudgeReport.com, PlentyofFish.com, CraigsList.org, MySpace.com, or usability expert Jakob Nielsen's Useit.com.
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Conversion Conference Blog » Retargeting Emails - Do E-commerce customers lik... - 0 views

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    Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m
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Conversion Optimization School is in Session | conversion optimization | Social Media C... - 0 views

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    If you run a blog, you'll really enjoy this critique of Jay Baer's Convince and Convert blog by Derek Halpern of SocialTriggers.com. Great ideas include: Simplify your landing pages, make your most imporant conversions most prominent, add a call to action after the comments (I call this a "dripping pan"), and more.
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How To Track Social Conversions On Landing Pages - 0 views

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    Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.
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[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% | Unbounce - 0 views

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     @unbounce Here is some data that we are seeing elsewhere, in which video increases conversion rates. The universal appeal of video is quite surprising -- and powerful.
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7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title - Venngage - 0 views

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    The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.

    Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.
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Long-Term Exposure to Flat Design: How the Trend Slowly Makes Users Less Efficient - 0 views

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    I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

    Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.
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How to Interpret and Improve Your Google PageSpeed Insights Score - 0 views

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    "After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."
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Visual sugar - uxdesign.cc - 0 views

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    When designing pages that are informational and persuasive, "visuial sugar" will often have a very meaningful negative effect on leads and sales. This is a great summary of what NOT to do on your landing pages and websites.
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It's Not My Job: Why Marketing is Broken - - 0 views

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     @TheGrok (Bryan Eisenberg) is one of the founders of the performance marketing movement -- we've called it conversion marketing. He has the cred to ask the hard questions. In this very impactful article, he asks "Really, is this so hard to do?" of the email marketers whom he sees as "broken."

    These examples should leave you with a feeling of, "Oh yes. I get it now."

    That can be a very valuable feeling.
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40 Checkout Page Strategies to Improve Conversion Rates - 0 views

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    I frequently say that there are thousands of ways to increase your conversion rate, lead generation and revenue. With that thought in mind, you should be less intimidated by this little list of 40 ideas from @KISSMetrics.
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Email Clicks Are Only Step One | Scott Bratcher - 0 views

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    It's great to meet email professionals that 'get it." By "It" I mean conversion, or "What to do after the email recipient clicks through."

    If you have any doubts about "It" then you will appreciate Scott Bratcher's summary check list. He even links to one of my stories.
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PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal - 0 views

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    This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8 
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Feng-GUI - Effectively Analyze Attention and Attraction in Visuals - 0 views

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    Similar to AttentionWizard, Feng-GUI evaluates attention of images.
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Ifbyphone - Call Tracking For Online Marketing - 0 views

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    Put a special phone number on your site to see how many calls it is generating.
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21 Secrets of Top Converting Websites by Jeffrey Eisenberg - 0 views

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    Jeffrey Eisenberg gives you a boat load of great Conversion techniques
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Top 7 Tips for Optimizing Low-Traffic Websites - 0 views

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    Great tips for optimizing
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ABtests.com - Share A/B Testing Results. Improve your conversion today. - 0 views

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    Great case studies from AB tests
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Multivariate testing, A/B split testing and landing page optimization software reviews ... - 0 views

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    Analytics tools comparison from conversion rate experts.
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