Contents contributed and discussions participated by Brian Massey
How to Write Engaging Content - 0 views
17 Web & Graphic Design Trends To Watch In 2017 - 0 views
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There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.
Why your design team should hire a writer - Dropbox Design - Medium - 0 views
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I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.
52 Research Terms you need to know as a UX Designer - 0 views
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If we think using unfamiliar words makes us sound smart, @GuyLigertwood has broken the spell. We've been talking alot about behavioral science and the data that drives it. Now you will know what we say with 52 explanations of the terms we tend to bandy about. It's just enough explanation to "get it" and you can drill down into the liked videos.
Six Questions To Help You Hire a Conversion Rate Optimization (CRO) Agency | LinkedIn - 0 views
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@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."
Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.
7 Things I Learned About A.I. at SxSW17 - ThinkGrowth.org - 0 views
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Everything we do as marketers or salespeople is about story. Our content and conversations should excite the imagination and make others curious about the characters in our story - and perhaps see themselves in it. A.I. and other tech innovations will allow us to get closer to the characters in the stories we tell.
Zara: A Usability Case Study - 0 views
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The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.
Surgeons Should Not Look Like Surgeons - INCERTO - Medium - 0 views
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Why do business owners rely on the "expertise" of designers when designers repeatedly fail to improve websites? Because the errors in the system get lost in the blame game. This is the gift of complexity. "People who are bred, selected, and compensated to find complicated solutions do not have an incentive to implement simplified ones." Let data provide some simplicity.
Design a Perfect Search Box - 0 views
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@101babich When we isolate the visitors to a website that use site search, we often find a significantly higher conversion rate and average order value. Searchers are great customers.
This does not imply cause and effect.
However, after running tests that improve the visibility of search, we have found that we can increase the number of searchers, and that these new searchers are more likely to buy.
It doesn't work every time, but it is certainly worth a try.
The lesson? Follow Nick's advice here.
A Short Lesson in Perspective - The San Francisco Egotist - 0 views
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We use data to drive creative decisions. But never think that data accomplishes anything without creative, human guidance. Applied correctly, data will allow you to be more expansive in your allocation of color, metaphor, absurdities, alliteration, rhyming, pace, timber and all of the other things great communicators apply to make communication truly effective.
Functional Minimalism for Web Design - 0 views
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7. Conduct user research or share findings with developers
It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.
Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.