Karon Thackston: Phrasing Discount Offers for Maximum Results by Getentrepreneurial.com... - 0 views
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How you phrase a discount is a powerful way to increase conversions. Some visitors do not like to do math, or will do it wrong. Therefore, offering 20% off is less effective than save $18. However, high discounts (50%, 90%) may draw buyers more powerfully than the dollar value.
You have to find out for yourself.
Karon offers a nice list of alternatives and some links to research for your enjoyment.
How to Design Kickass Long Form Sales Pages-ConversionXL - 0 views
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@peeplaja "People have an infinite attention span if you are entertaining them."
I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: "Buyers are readers." There is more wisdom in this entertaining post.
The Ultimate UX Design of Form Validation - Designmodo - 0 views
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Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.
So, it is sad that so many forms work to chase these ready customers and prospects away.
This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language
Tracking PayPal with Google Analytics and Google AdWords - Loves Data Blog - 1 views
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PayPal is a preferred method of payment for many of your visitors. Even if you've got a merchant account and gateway all setup, you should consider PayPal as an alternative source.
However, measuring transactions through PayPal is problematic. Or it was.
Here is an excellent post on how to configure your PayPal account and Google Analytics for full-transaction tracking, includkng Ecommerce tracking.
3 Ways to Grow Your Email List With Twitter | Social Media Examiner - 0 views
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In my new book, I talk about the importance of having Marketing Batteries that store visitors attention for you to use over and over. The "Subscriber Battery" is your email list. The "Social Battery" will include your Twitter followers.
The problem with the Social Battery is that it discharges unreliably compared to the Subscriber Battery. As a result I recommend converting your social networks to email contacts. This charges your Subscriber Battery from your Social Battery.
Here is a great set of tactics to get more email subscribers from Twitter.
Design a Perfect Search Box - 0 views
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@101babich When we isolate the visitors to a website that use site search, we often find a significantly higher conversion rate and average order value. Searchers are great customers.
This does not imply cause and effect.
However, after running tests that improve the visibility of search, we have found that we can increase the number of searchers, and that these new searchers are more likely to buy.
It doesn't work every time, but it is certainly worth a try.
The lesson? Follow Nick's advice here.
3 Tips for Managing Shopping Cart Abandonment | Practical eCommerce - 0 views
What The Highest Converting Websites Do - KISSMetrics - 0 views
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@KISSMetricsYou want to have a high-converting website. You really do. I'm not kidding.
It makes all of your marketing much cheaper by turning more of your paid and organic traffic into sales. It grows your business more efficiently because your visitors are finding what they want. It gets you off of the "more traffic" treadmill so you can focus on providing great products or great services.
Here is another awesome summary of the things you could be doing to make your site convert better.
Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes - 0 views
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I've put forth in my new book that adding social media icons to a landing page is a bad idea. I get a lot of pushback on this. Here's some support for my position. Simplicity sells. "Engagement" doesn't. This article highlights three components that consumers need to make it easier to buy. They need to trust the information they receive.They need to learn effectively without distraction.They need to be able to weigh options confidently. Help your visitors choose and choose confidently. Worry about your social media strategy after the sale.
Content Ideas For An Ecommerce Site - 0 views
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@gaspland The customer equation for an Online Store seems to be the least content intensive, with online proprietors being satisfied with manufacturer stock photos of products. High converting online stores, however, take pains to help the visitor "touch and taste" their wares. Here are some great ideas on how to generate content for your online store.
16 Ways to Simplify Your Prospects' Decision-Making Process - 0 views
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@Hubspot-One of the Unexpected Formulas from my new book is: "Choice is a conversion killer." How is that? Don't buyers want choice?
It turns out that choice requires us to delay our decision to say "yes." Tell your visitors which choice to make, why that is a good choice, and why you are the best company to supply that choice.
A New Way to Create Urgency and Social Proof on Product Pages « Get Elastic E... - 0 views
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While this article focuses on urgency and social proof, take a look at the way this Ruby Lane product page is designed.
Price is prominently displayedAdd to Cart button is high on the pageShipping is handled before entering checkoutThe product description is near the hero shot (and well written)Several high-quality photos are provided.All are above the fold or close to it. Are you working this hard to help your visitors buy?
Seth's Blog: Commander Obvious chimes in with Tip #3 for effective web marketing... - 0 views
50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages - 0 views
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@KISSmetrics offers a fantastic tour of landing page best practices. They offer 50 points with an example for each from businesses that have been successful on the Web. From seductive headlines, to creative copy to building trust to design, you will be inspired for your next landing page development task.
8 terms that suck the life out of your writing | PR Daily - 0 views
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Our pages must persuade. This is even true of B2B sales, where we feel we must speak like an adult to other business people. When we speak like an adult we lose our ability to persuade, much as a parent has little ability to persuade a teenager... of anything. Here are eight terms that thrive in business writing that keep us from persuading the visitors who WANT to be persuaded. They have a choice to make. Help them make it.
Customer creation, conversion, & SEO: an interview with Brian Massey | SEO Copywriting - 0 views
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What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.
Are You Saying "No" When You Could Be Saying "Yes" in Your Web Forms? | UX Magazine - 0 views
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If all problems are opportunities, then error messages and error pages are generally missed opportunities. Marketing should be policing the errors reported on their website, messages that are usually written by a techie in IT. John Ekman give us five steps toward writing error messages that say "Yes!" instead of making the visitor feel like an idiot.
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Intuition is no longer your friend. Your intuition cannot comprehend the variety of ways our visitors are coming at us. Data and testing are your friends, or your online audience will continue to abandon you.
Get excited about testing and taking that leadership role in your marketplace.