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How is this touching video different from your corporate press release? In every way. "The Human Voice is Unmistakeable." In Your Customer Creation Equation (coming in June) I make the point that your business should be using the content it naturally makes to feed your audience.

Clearly Michael Lazerow is good with an iPad and Keynote.

What are you good with?

Some websites offer services to make money online. These websites offer services through their online identity that took years to built up and people find comfortable with themselves to do business with such trusted websites.

 @copyblogger Here are the five most persuasive words we can use. Indivdually, each of these words appeals to a certain kind of person. If we use the Eisenberg Modes of Persuasion as a guide, we can assign each to a different mode.

"You" - Humanists are relationship oriented. When your voice shifts from "We" and "our company" and you speak to them in the first person, it feels more human -- and more Humanistic.

"Free" - This word appeals to the Spontaneous reader. These visitors are just looking for an excuse to take action.

"Because" - Methodicals want to understand the details. They make decisions deliberately and logically. Credible proof is important.

"Instantly" - This also appeals to our Spontaneous reader, who wants immmediate gratification.

"New" - This appeals to the Competitive, who wants to know what will make them better. New technologies, new versions, new looks get their attention.

So, two of the words are very Spontaneous, and we tend to act spontaneously when we've decided to buy something. "Free" and "Instantly" are bottom of the funnel words.

Read the research in this excellent post.

 @Avinash Kaushik has a unique ability to make analytics human. I don't share many analytics posts with you, as I don't want to scare you off. But I fear I may be underestimating you.

Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.

This is a great way to start appreciating your visitors in ways that will make your site more successful.

This article lists to the problems will be solving in 2017: marketers are stuck in data collection mode, and not data use mode; and that marketing software is too damn hard to use. We want to show marketers how to use data to make great decisions. And until the tools get easier-to-use, we provide the teams that know how to turn the knobs pull the levers and make these tools work well.

This is a very geeky look at what makes video go viral. Very geeky. That's why I love it. Dr. Brent Coker introduces us to the Branded Viral Movie Predictor (BVMP). Yes, it even has an acronym. If you've considered doing a video in the hopes that it might "go viral," read this first and be sure you have the appropriate doses of congruency, emotive strength, network involvement and paird meme synergy. Don't you love science?

 @KISSMetricsYou want to have a high-converting website. You really do. I'm not kidding.

It makes all of your marketing much cheaper by turning more of your paid and organic traffic into sales. It grows your business more efficiently because your visitors are finding what they want. It gets you off of the "more traffic" treadmill so you can focus on providing great products or great services.

Here is another awesome summary of the things you could be doing to make your site convert better.

 @Hubspot-One of the Unexpected Formulas from my new book is: "Choice is a conversion killer." How is that? Don't buyers want choice?

It turns out that choice requires us to delay our decision to say "yes." Tell your visitors which choice to make, why that is a good choice, and why you are the best company to supply that choice.

When considering how much to invest in social networks, the important question is not "Are my customers using social media?" They are.

A better question to ask is "Are my customers using social media to make decisions about my product?" Odds are, they aren't.

This paradox is most evident in the "fastest growing" segment of social media: those over 55 years of age. This segment is large, but it does not generally make buying decisions using social media. That's an important distinction.

Our pages must persuade. This is even true of B2B sales, where we feel we must speak like an adult to other business people. When we speak like an adult we lose our ability to persuade, much as a parent has little ability to persuade a teenager... of anything. Here are eight terms that thrive in business writing that keep us from persuading the visitors who WANT to be persuaded. They have a choice to make. Help them make it.

The science we love must be entertaining, and what's more entertaining than finding more revenue hidden in your website? This creative little video does a great job of making string theory entertaining. It'll introduce you to words that will make you a hit at scientist parties, too. Thanks Roy H. Williams for the link.

 @peeplaja has put into one blog post most of the hard lessons we've learned over the years of testing here in the Conversion Lab. Peep doesn't mince words ("There is no best color").

Don't let all of this scare you. It's better to try and learn from your mistakes than to not make any mistakes at all. Test away!

Rotating headers, called "sliders" are losing their favor on landing pages. Ultimately, this is a good thing. But these hedges don't have to be conversion killers.

In the article's summary of our tests on sliders, we've been able to make rotating hero images work by first testing the order. A large part of the increase in revenue per visit was from putting the most important panels first.

Notice that the two panels that delivered the best result were offer oriented (Same Day Shipping and Super Saver Shipping). It's possible that we could remove the conceptual panels ("Make a bold outdoor impression" and "Leader in digital mesh banner printing") without impacting the revenue per visit. This would save some load time.

Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m

What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site. Here are some highlights. 1:43-People trust more attractive websites. 2:21-Attractive websites are those that follow conventions. 3:05-Biggest source of frustration? Ability to find relevant information. 3:31-Website owners must increase the relevance of their information. 5:00-The best way to retain customers is to provide relevant information. Relevancy is dropping across the Internet. 6:10-How an Internet store is different from a physical store. 8:02-People who are on Facebook are more likely to recommend companies that they see on Facebook. 9:30-Satisfaction is what it is all about, affecting conversion and referral behavior. 10:00-Clam chowder

Most interesting part of this article, is the way that people make up stories about why they do what they do. This is why self-reported data is always we use it for qualitative research, that is but never to find answers to questions. Humans are very good at making up stories about why they do, and these stories are usually lies.

This is a very geeky look at what makes video go viral. Very geeky. That's why I love it. Dr. Brent Coker introduces us to the Branded Viral Movie Predictor (BVMP). Yes, it even has an acronym. If you've considered doing a video in the hopes that it might "go viral," read this first and be sure you have the appropriate doses of congruency, emotive strength, network involvement and paird meme synergy. Don't you love science?

 "57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.

You'll learn the eight primary factors that cause potential customer to abandon your site.

What is the impact of reviews on the purchase decision? It's in there.

Finally, discover what website factors make buyers buy more.

Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free.

 "57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.

You'll learn the eight primary factors that cause potential customer to abandon your site.

What is the impact of reviews on the purchase decision? It's in there.

Finally, discover what website factors make buyers buy more.

Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free.

Joe Pulizzi talks makes a convincing case that print is the marketing channel of the future.

"If Ken Kratz had a child build his website without his awareness and did not make changes at the fear of hurting their feelings, then that would be a permissible excuse."

Enough said.