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Through directory submission you have numerous one way links to your website ... - 0 views

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    Quality Backlinks are one of the MOST IMPORTANT factors to be considered to rank any website HIGH in popular search engines like Google, Yahoo and MSN. We all know that Directory Submission, Article Submission, Social bookmaking or Blog posting is one of the most important ways to build incoming links to a website from a related page.
Brian Massey

Conversion Conference Blog » Retargeting Emails - Do E-commerce customers lik... - 0 views

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    Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m
Brian Massey

How Images Improve -or Destroy - Conversion Rates - 0 views

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    Stock photography is the lazy designer's crutch. Ironic considering that most pages miss a most basic marketing truism: "Show the product." This post offers some great insight into proper use of images on your Web pages.
Brian Massey

14 Simple Website Changes That Increase Conversion - The Daily Egg - 0 views

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     @CrazyEgg If you asked 14 conversion experts what they consider important for increasing the performance of a website, you would learn a great deal in a short time. This article delivers, with some very smart people (including me) weighing... for you.
Brian Massey

The Viral Marketing Cheat Sheet - 0 views

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     @KISSMetrics Viral content is generally a hit-or-miss proposition for most businesses. It's hard to tell which will catch the interest of the public or go main-stream. One strategy is to prepare ALL of your content to go viral, so that when you launch the right topic at the right time (e.g. get lucky), your content will have wings.

    This infograph from KISSMetrics hits the key things you should consider if you want content that is viral-worthy.
Brian Massey

Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again | Post Funnel - 0 views

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    Have you considered trying any of these. We would love to hear what you found.
Brian Massey

Little-Known Google Marketing Resources You Should Consider Using - socialmouths - 0 views

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    For those of you who are new to Google for our advertising, analytics or SEO, here's a nice set of tools to help you get better at making money online.
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