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Brian Massey

4 Ways to Increase Average Order Value - Search Engine Watch (#SEW) - 0 views

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    If your business runs the Online Store formula, average order value (AOV) is probably a critical metric. Here are many ways to increase average order value categorized into four types.
Brian Massey

8 terms that suck the life out of your writing | PR Daily - 0 views

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    Our pages must persuade. This is even true of B2B sales, where we feel we must speak like an adult to other business people. When we speak like an adult we lose our ability to persuade, much as a parent has little ability to persuade a teenager... of anything. Here are eight terms that thrive in business writing that keep us from persuading the visitors who WANT to be persuaded. They have a choice to make. Help them make it.
Brian Massey

Fund Firms on YouTube: Companies Add Online Video to Their Marketing Push - WSJ.com - 0 views

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    Is your business or offering as difficult to explain as a financial investment? A website is often not enough. So it's interesting to see that stodgy financial firms are using humor and even hand-drawn cartoons to help their customers make some serious decisions. We're bullish on video as an online tool at Conversion Sciences. Ask us about our Video Science service.
Brian Massey

5 Easy Tips to Boost Conversions from YouTube Ads - Search Engine Watch (#SEW) - 0 views

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    YouTube is a challenging environment for Conversion Scientists, despite @purnavirji 's optimism. Video is an amazing way to communicate, so we must pay attention to the second biggest search engine on the planet. Purna's advice includes strategic as well as tactical advice, and I found it very helpful.
Brian Massey

Are You Saying "No" When You Could Be Saying "Yes" in Your Web Forms? | UX Magazine - 0 views

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    If all problems are opportunities, then error messages and error pages are generally missed opportunities. Marketing should be policing the errors reported on their website, messages that are usually written by a techie in IT. John Ekman give us five steps toward writing error messages that say "Yes!" instead of making the visitor feel like an idiot.
Brian Massey

9 Reasons E-Mail Is Dead | John C. Dvorak | PCMag.com - 0 views

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    Everything is true about email, except that it is dead. When you factor in conversions, sales and engagement, email is just getting better.
Brian Massey

Email Insider - 0 views

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    Best Practices For UnsubscribingPosted March 5th, 2008 by Bill McCloskey <!--{PS..0}--> John Engler of Unsubcentral had some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I'm providing them verbatim with his permission…. Read the rest of this entry » v
Brian Massey

MarketingSherpa: How to Get Better SEO Traffic: 4 Strategies to Increase Leads 58% - 0 views

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    There's nothing new here, but a nice summary of SEO and conversion basics.
Brian Massey

ZURB - Kick Ass Conversions and Traffic: Lessons from Marketing Verify - 0 views

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    Interesting positioning of product Verify and how they defined their market.
Brian Massey

MediaPost Publications Study: For Retail, Social Media Doesn't Work 02/04/2011 - 0 views

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    Walking into a store qualifies as a conversion. Apparently promotional email still rocks social media.
Brian Massey

Emails Evolving Role in a Social World : Page 1 of 2 : eMarketing & Commerce (eM+C) - 0 views

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    Email in a Mobile and Social World
Brian Massey

Print stages a comeback - Direct Marketing News - 0 views

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    Print can still rock your conversion rates.
Brian Massey

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

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    Once again email wins (as usual) but most companies are doing it wrong.
Brian Massey

10 Key Things I Learned From Working at a Search Startup - Search Engine Watch - 0 views

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    I find it very refreshing that "Conversion Rate Optimization" made a top ten list for a successful search startup. "Conversion Rate Optimization is Essential, not Optional." These principles are helpful for any business that depends on the Web for leads or sales.
Brian Massey

Online Marketing Effectiveness - eMarketer - 0 views

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    SEO and then Email and eNewsletter. These are the most effective marketing techniques.
Brian Massey

5 Tips to Recapture Cart Abandonment : Page 1 of 2 : Retail Online Integration - 0 views

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    Forrester Research finds that roughly 38 percent of all shopping carts are abandoned, while other data sources put that figure as high as 70 percent.
Brian Massey

Are Digital Marketers Ignoring Baby Boomers? - eMarketer - 0 views

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    Boomers spend more time and money online than any other demographic.
Brian Massey

23 Ways to Leverage a Blog Post for Content for Marketing Success - 1 views

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    Once you've blown your Web development budget on look and feel, you often find yourself short on the most important aspect: content; lead generating, social media supporting, expert making content. This is a great list of ways to generate and reuse content.
Brian Massey

Top 100 Business Blogs and Their Most Popular Articles - Ecommerce Platforms - 0 views

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    We are honored to be on the list of Ecommerce Platform's top 100 Business Blogs. There are some amazing blogs on this list. You should check them out and add them to your Flipboard.

    I love the way The Conversion Scientist looks on Flipboard.
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