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Is your business or offering as difficult to explain as a financial investment? A website is often not enough. So it's interesting to see that stodgy financial firms are using humor and even hand-drawn cartoons to help their customers make some serious decisions. We're bullish on video as an online tool at Conversion Sciences. Ask us about our Video Science service.

Bryan and Jeffery Eisenberg often say, "You can't read the label from inside the bottle." It means that you can't really see the solution to a problem if you're too close to it.

This may be a good argument for bringing in consultants for your most important business processes. After working with a client for a year or more, we often find ourselves inside the bottle with them and have to get outside influences to read the label.

Apparently, there is a firm psychological principle at work here that can be measured. What does the label say on your business bottle?