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This short article takes a critical look at the different types of social media platforms. The author has an interesting take on how social media has evolved over the past years saying that: "Within the last seven years, we have been through three waves of social domination: The publishing wave (with blogs), the sharing wave (with Facebook and Twitter), and the curating wave (with Quora, Pinterest and alike)." The author goes on to place further importance on the type of content users post and how that impacts the evolution of social platforms. Towards the end he also touches on the choosing the right social media for different types of business.

Last week Professor McMaster touched on online ecosystems. If you want to know more about it, this Forbes article clearly describes what a social media ecosystem is. The key image depicts the social media landscape in very compact and useful way. It shows all the different ways users interact with their devices.

Panel discussions are effective for exchanging view points among people in front of an audience. This article gives a brief description of what it is, who is involved and why a panel discussion is important.

The article provides a commentary on social media. It gives insight on the different types of people - the demographics - that use all the various social media that is out there and relevant. It sorts out the different age groups, ethnicities, genders among other things like the way they are using it - creation vs. curators. One can also find other articles on the same website that link to other various information relevant to the topic at hand. There is also a longer but more in-depth analysis on the usage of social media done by the same group of people here (http://files.eric.ed.gov/fulltext/ED525056.pdf).

This article talks about the future and possibilities of social media in relation to the youth of today. It speaks about how social media can be used to create awareness and often get people involved with issues going on in the world.

This article provides different examples as to how social media has made an impact on various social movements that have happened; big and small ones. The article highlights the usage of social media and how it enables people to rally together from different parts of the world to share their opinion on a cause/campaign.

Through a list of the top social media websites, it explains how you can benefit from each one. The website explores communication, brand exposure, and traffic to your site. It also discusses how each site can benefit you and reasons why you should use it.

This interesting article discusses the advantages in using social media to fight crime and solve cases. Whilst originally social media appeared more risky than helpful, police have discovered using social media is the fastest, most effective way to get warnings out and help find missing persons, and one of the best ways people can communicate with them without feeling threatened.

This article is useful for individuals looking to edit their videos effectively. The tips provided are to guide a video editor in making the best edits possible. Before editing a video, it is a good idea to look for some tips to help you start well before messing up. Those 10 simple tips will be a good read before you start your editing session. This topic goes back to our lecture on how to edit videos.

This article refers to the lecture and assignment of the power of social media tools to represent a brand or organization. Furthermore, this article talks about the four big social media platforms, being LinkedIn, Facebook, Twitter, and YouTube. These social media tools are great for commercial use; to connect and gather interest from the public. It touches base with individuals on an almost personal perspective, as the platforms talk directly to an individual or certain group. This article emphasizes why these 4 well known platforms are being used by marketing teams and organizations themselves.

This video refers to one of our readings, by Jonah Berger. He talks about why things go viral; the causes of it. The video is very informative , and gives us a different perspective of what Berger has to say, since he engages with an audience and demonstrates some pictures and puts emphasis on text on a PowerPoint slide, unlike his article. I enjoyed watching this clip and was able to understand it better than the article itself.

This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.  

This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  

This video disputes the strengths and weaknesses of two valuable tools of media; YouTube and Vimeo. The video explores the variables that effect and contribute to the strengths and weaknesses of each type of video host website.

This article explores how many viewers can be brought in for specific, landmarking televised events such as Superbowl.

This video provides pointers on how to make your YouTube video viral and very successful.

Steve P. Young (Director of SmartShoot) provides a simple framework for creating viral video. He provides 5 criteria to create a viral video. This resource is no boring read. It features claims as "be a purple cow", and "promote like a Kardashian". While fun and an interesting read, there is real truth to his points. .

Having issues getting view counts on your video? Don't fret; instead this resource may help you. Laura Stampler discusses the power of viral video, provides great examples, and even reveals the secrets of making a viral ad. What 2 things are crucial to making a true viral ad? Read on to find out.

Have you seen Brian Sollis' ingenious "Conversation Prism"? If you don't I urge you to check it out and learn how it works. As Solis explains, the goal of any online conversation is to relate back to the user (you). It shows all the ways that a user can connect to the social web. The way I see it, it is complex and interconnected like a spider web.

This dynamic and info-packed Infographic highlights how to design for viral growth. The author, Morgan Brown discusses virality, how to make viral designs, and sums its all up in one neat infographic that is compelling, easily embedded into personal websites, and acts as a good reference sheet. A must to keep in mind when designing content for online promotion.

(Borgini, 2014). Julia Borgini in this compelling article discusses the top 14 social media trends of 2014. While some trends seem obvious, others are more interesting, such as Slideshare becoming a key influencer. Who knew it was one of the most visited websites in the word? These 14 trends are good to keep in mind when promoting on social media pages. This is a good list to keep in mind for video series promotions.