Windows Mobile autopsy holds warning for Windows 10 Mobile - MSPoweruser - 0 views
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While it seemed the game was Microsoft’s to lose, the rise of RIM’s Blackberry caught Microsoft off-guard. Microsoft became confused by competing demands to challenge Blackberry on one end, Palm on the other and Symbian on the 3rd, and Microsoft’s traditional OEM partners were not playing ball, forcing Microsoft to partner with then ODM HTC.
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Hernandez boils the issues to 4 points, the biggest being constant changes of direction:
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Enterprise, consumer, enterprise, consumer: The single biggest driver to the failure of Windows Mobile to take off, was its key asset: Microsoft.
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"Today's Windows Mobile is Microsoft second try at an OS with that name. Despite having an early first mover advantage with Windows Mobile in the early 2000's Microsoft's lead folded like a bad hand of cards when the iPhone and Android arrived on the scene in the second half of the decade. We have not heard much about the reasons for this failure from inside the company, until a few weeks ago, when Christian Hernandez, who worked as a developer in the division, spoke out about his experience of this period in a Medium post. He revealed that Microsoft did anticipate the upcoming evolution of mobile phones into internet-connected computing devices and that initially things were looking good, due to Microsoft having the following advantages: A solid and stable embedded OS code base with WinCE and a growing PDA platform in PocketPC which integrated familiar apps and user experience to the desktop A relationship with chip manufacturers and OEMs which should allow it to copy the model of the Wintel era onto smartphones where Microsoft provided the OS, reference designs and marketing dollars and OEMs built the hardware and took it to market A well managed and broad set of application developers who lived and died by Microsoft and would surely support its new shift towards a mobile platform. This also included Microsoft's own apps like Outlook, Word, Excel, MSN Messenger, Internet Explorer and XBox assets. A lot of money in the bank to buy customers and market share"