Facebook Messenger: inside Mark Zuckerberg's app for everything (Wired UK) - 0 views
-
It's the job of Marcus, a gently spoken 42-year-old French-born fintech guy, to turn a proprietary messaging app into this all-encompassing platform - essentially, an operating system on which third-party apps, and entire businesses, can be built in ways that lock them into the Facebook ecosystem. The Chinese have already shown what's possible: social media giant Tencent enables 600 million people each month to book taxis, check in for flights, play games, buy cinema tickets, manage banking, reserve doctors' appointments, donate to charity and video-conference all without leaving Weixin, the Chinese version of its WeChat app.
-
"The messaging era is definitely now," Marcus says. "It's the one thing people do more than anything else on their phone. Some people were surprised when I joined Facebook, but it's because I believe that messaging is the next big platform. In terms of time spent, attention, retention - this is where it's happening. And it's a once in a generation opportunity to build it." Or, as Zuckerberg acknowledged in a public Q&A last November, "Messaging is one of the few things that people do more than social networking."
-
Some questioned why the company was competing with its own acquisition, WhatsApp, bought two months earlier for what was then $19 billion (£12.5bn). But over the next year, as WhatsApp remained lean, Messengerfunctionality kept growing - video and voice calls, peer-to-peer payments, location-sharing - even as its use was made independent of a Facebook account.
- ...29 more annotations...
-
""As Messenger has grown, we think this service has the potential to help people express themselves in new ways, to connect hundreds of millions of new people, and to become a communication tool for the world," Zuckerberg told 2,000 developers at his company's F8 conference in San Francisco in March, as he announced that Messenger was becoming so much more than just an app. "Helping people communicate more naturally with businesses will improve, I think, almost every person's life because it's something everyone does.""