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You fight with your employees: In some businesses, management and employees are constantly at odds. (An example was given of a unionized workforce where management-labor strife was common). This is also not the type of company that should encourage employees to communicate directly with customers via social media. Management skepticism: If management doesn't believe in social media, then employees who have been told for years that public communication needs to be filtered will be hesitant to try out a new medium which requires them to speak openly. In this scenario, management needs to encourage and reward participation to make social media work. If they don't, it will fail. Strategic Vacuum: Don't do social media just to do social media. If a company doesn't know what they're trying to accomplish, then there will be nothing to measure and no way to determine success. Just as with any other initiative a company takes on, there needs to be an objective...and that objective shouldn't be to distribute a press release.

only 2% of businesses are using Twitter as a marketing tool. Only 2% - can you believe that?

focusing on Web 2.0 and site blocking in schools, has just been released. The report looks at identifying and overcoming barriers associated with site blocking with regards to Web 2.0 services.

Key findings include: Web 2.0 provides rich opportunities for teaching and learning Site blocking is a necessary and key component of every school’s overall cyber-safety strategy Cyber-safety concerns head the list of barriers to the adoption of Web 2.0 in Schools Current Site blocking methods are blunt instruments when applied to Web 2.0 sites Unblocking Web 2.0 sites must be done within a clear policy framework Teachers need professional learning support in order to effectively use Web 2.0 in teaching and learning.