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Although we find ourselves as travelers in the age of over sharing, it turns out we remain quite adept at avoiding the really tough topics.

Google’s Eric Schmidt recently stated that every two days we create as much information as we did from the beginning of civilization through 2003. Perhaps the sheer bulk of data makes it easier to suppress that information which we find overly unpleasant. Who’s got time for a victim in Afghanistan or end-of-life issues with all these Tweets coming in?

Between reality TV, 24-hour news, and the constant hammering of the stream, I am less likely to tackle seriously uncomfortable topics. I can bury myself in a mountain of incoming information. And if my stream is any indication, I’m not alone. For me, repression used to be a one man show. Now I am part of a broader movement — mass avoidance through social media.

Perhaps the greatest selling point of Google+ is the most obvious, however: It's new. The opportunity to start afresh with an up-to-date list of friends, no spam, no ads and an uncluttered interface is a novel experience for those of us who have spent years maintaining profiles on other websites.