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What McDonald's Latest Acquisition Means for Marketers - 0 views

www.entrepreneur.com/...332239 Technology Economy
shared by isoldatenkova on 27 Jun 19 - No Cached
  • McDonald’s recently announced that it is acquiring personalization software vendor Dynamic Yield, for a reported $300 million or more. This “supersized” deal took many of us who pay attention to the personalization space by surprise. But the underlying message behind the deal shouldn’t surprise anyone: personalization matters. It’s undoubtedly worth investing in.
  • This is what McDonald’s is planning to do with its latest acquisition. It is planning to understand what each person is interested in ordering based on a number of factors such as the weather or what he has started to order, decide in the moment what menu options are relevant to that person, and respond with those options in a seamless way.
  • McDonald’s acquisition shows us that forward-looking companies are prioritizing personalization and putting it at the very center of their CX strategy — even those you might not expect. It shows us that personalization is not just about a single digital channel like a company’s website or email campaigns. It can truly be integrated anywhere.
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Читаем по глазам: как digital-анализ человеческого взгляда меняет жизнь - 0 views

incrussia.ru/...heskogo-vzglyada-menyaet-zhizn Technology social science
shared by isoldatenkova on 26 Jun 19 - No Cached
  • Исследователям удалось установить взаимосвязь между характеристиками личности и типичными «маршрутами» движениями глаз. Таким образом, пословица «Глаза — зеркало души» нашла свое научное подтверждение. На основании полученных данных было разработано программное обеспечение, позволяющее распознавать, насколько человек сознательный, общительный, толерантный, любознательный. И даже определить, насколько он эмоционально устойчив.
  • Еще один удачный пример практического применения отслеживания взгляда с помощью ИИ-алгоритмов — решение, которое позволяет предвосхитить, что человек хочет увидеть.
  • Например, вполне вероятен отказ от привычных манипуляторов типа компьютерной мыши, стилуса или дизайнерского планшета.
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  • Исследователи из университетов Пенсильвании и Нью-Йорка с рядом партнерских организаций разработали систему глубинного обучения для управления дроном с помощью глаз в 3D-пространстве.
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Netflix's 'Murder Mystery' Would've Killed in the Theaters | Fortune - 0 views

fortune.com/...rder-mystery-cast-adam-sandler netflix Entertainment
shared by isoldatenkova on 24 Jun 19 - No Cached
  • Murder Mystery scored a record-breaking 30.8 million viewers—the highest weekend ever for a Netflix debut—which would put its theoretical global haul $278.1 million—great results for Netflix and Sandler, who signed a four-movie deal with the streaming service in 2017.
  • Murder Mystery does prove is that Netflix’s deal with Sandler and its other forays into original filmmaking can produce blockbuster results.
  • To be fair, Toy Story 4 is expected to have a worldwide opening of $260 million, but Netflix is still clearly winning by putting out a middling movie that people can watch in the comfort of their own home, in the backseat of a car, or wherever else they choose.
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Silicon Valley parents are raising their kids tech-free - Business Insider - 0 views

www.businessinsider.com/kids-tech-free-red-flag-2018-2 Technology kids Entertainment
shared by isoldatenkova on 21 Jun 19 - No Cached
  • a new kind of Silicon Valley parent. Instead of tricking out their homes with all the latest technology, many of today's parents working or living in the tech world are limiting — and sometimes outright banning — how much screen time their kids get.
  • short-term consequences among teens and adolescents who are heavy users of tech. These include heightened risks for depression, anxiety, and, in extreme cases, suicide.
  • parents told Business Insider that it's often hard to strike a balance in limiting tech use, since kids quickly begin to feel left out of their peer group. The longer parents try to impose their restrictions, the more they fear they're essentially raising a well-adjusted outcast.
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Firefox gets aggro blocking ads from tracking you online. - 0 views

www.cnet.com/...-advertisers-from-tracking-you privacy
shared by zolotarev on 04 Jun 19 - No Cached
  • zolotarev on 04 Jun 19
     
    Browser tracker blocking becomes standard.
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Facebook is planning to launch crypto in 2020 - Business Insider - Business Insider - 0 views

www.businessinsider.com/aunching-crypto-in-2020-2019-5 Technology crypto Economy
shared by isoldatenkova on 03 Jun 19 - No Cached
  • The social media giant will roll out the digital currency in around a dozen countries by the first quarter of next year,
  • Facebook has a huge ecosystem of users it can provide new value for using the nascent asset class. Its crypto can reduce friction for these users, enabling them to make purchases or make transfers to each other without having to leave the platform,
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Онлайн-торговля в России выросла до рекордных ₽1,66 трлн :: Технологии и меди... - 0 views

www.rbc.ru/...5cf3dab29a79477329e7a402 Economy ecommerce consumer
shared by isoldatenkova on 03 Jun 19 - No Cached
  • В 2018 году рынок интернет-торговли увеличился почти на 60%, показав лучший прирост почти за 10 лет.
  • довольно серьезный вклад в развитие рынка внесли малые и средние онлайн-продавцы, развивающие бизнес в регионах.
  • Самые быстрорастущие категории товаров — свежие продукты питания, красота и здоровье. Гендиректор «Яндекс.Маркет» Максим Гришаков связывает бурный рост электронной коммерции как с запуском новых площадок, так и с развитием инфраструктуры.
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  • Количество заказов действительно растет, но в ценовом выражении рост рынка виден не так ярко. Средний чек продолжает падать. При заказе в иностранных магазинах чек за год упал с $10 до $9 (566 руб. по среднему курсу за прошлый год. — РБК), в российских — с 3,2 тыс. до 2,9 тыс. руб.», — указал Иванов.
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Квартира с Большим братом: Amazon нашел способ прийти в каждый дом - The Bell - 1 views

thebell.io/el-sposob-prijti-v-kazhdyj-dom IOT
shared by zolotarev on 03 Jun 19 - No Cached
  • zolotarev on 03 Jun 19
     
    Amazon договаривается с девелоперами о предустановке умных устройств под управлением ассистента Alexa на этапе первоначальной отделки квартир. Клиенты получают почти бесплатный умный дом, а управляющие - бесценный набор данных о жильцах.
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Hollywood is using AI to help decide which movies to make - 1 views

www.theverge.com/...analysis-data-machine-learning Creativity decision Content Cinema Entertainment
shared by alexkozh on 31 May 19 - No Cached
  • alexkozh on 31 May 19
     
    Producers stopped relying only on their intuition while making movies. They have begun using AI technology to predicy which actors to cast, which scenarios to choose.
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Capitalism Camp for Kids - The New York Times - 0 views

www.nytimes.com/...ids-comma-some-capitalism.html kids Economy social
shared by isoldatenkova on 27 May 19 - No Cached
  • programs that are designed to teach students about how to be businesspeople and innovators (biznovators!).
  • children as young as 8 will learn how to monetize their hobbies, interview local corporate executives, and shoot YouTube commercials for their prospective businesses.
  • students are assessed, by the end of their programs, on “noncognitive skills” and on something called the Entrepreneurial Mind-set Index.
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  • a kid, at 10, can pick up these business principles and literally start their own little micro business.”
  • the whole spectrum of a woman in business: the challenges she had to overcome, personal branding, communication, etiquette, and then also teaching these girls how to have agency,
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Google Glass still exists: Meet Google Glass Enterprise Edition 2 - 0 views

arstechnica.com/...gle-glass-enterprise-edition-2 Google AR
shared by zolotarev on 21 May 19 - No Cached
  • zolotarev on 21 May 19
     
    Google announced a new version of Google Glass. Glass Enterprise 2 is powered by the "Qualcomm Snapdragon XR1 platform. The company says, "This enables significant power savings, enhanced performance, and support for computer vision and advanced machine-learning capabilities." Google VR/AR lead Clay Bavor has claimed ownership of Google Glass on Twitter, so now it seems the same group that brings you ARCore and Google Daydream VR goggles will be in charge of Google Glass.
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Наступает эра S-commerce: исследование Data Insight и Яндекс.Кассы - 0 views

www.sostav.ru/...ght-i-yandeks-kassy-37064.html e-commerce marketing
shared by zolotarev on 21 May 19 - No Cached
  • zolotarev on 21 May 19
     
    Уже более половины российских интернет-пользователей регулярно делают покупки в социальных онлайн-каналах, и эта доля будет только расти мелкие и средние игроки рынка все чаще используют в качестве канала продаж не свой сайт, а «инфраструктуру», так называемые «социальные каналы»: соцмедиа, мессенджеры, доски объявлений и т. п. У социальных каналов есть потенциал для роста: каждый четвертый из тех, кто уже пользовался ими, но еще ни разу не покупал, утвердительно ответил, что «хотел бы попробовать». Еще столько же людей ответили так же, но менее определенно: «скорее, да»
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Google is adding AR features to Search and Maps - Business Insider - Business Insider - 1 views

www.businessinsider.com/d-maps-business-insider-2019-5 Technology google advertising AR
shared by isoldatenkova on 13 May 19 - No Cached
  • At Google's annual I/O developer conference, the company announced a number of new AR features that will be integrated into its core mobile offerings — Search and Maps.
  • Google Maps' newly announced AR feature will leverage a user's smartphone camera to superimpose walking directions over real-world streets.
  • Business Insider Intelligence expects the number of mobile AR users to near 2.5 billion by 2023, up from 1 billion in 2018.
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  • Google could also build out a unique and attractive platform by leaning on the insights it gains from business and consumer users of its AR features. The company could then license this tech to headset manufacturers, opening up another valuable revenue stream.
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Millennials don't deserve NYC - 0 views

nypost.com/...lennials-dont-like-doing-stuff millennials social Economy netflix
shared by isoldatenkova on 13 May 19 - No Cached
  • They’re the greatest generation — of couch potatoes.
  • A growing number of 18- to-34-year-olds, the world’s largest age group, prefer to unwind by staying in, watching Netflix and ordering Seamless, rather than by getting down at a club or bellying up to a bar.
  • on average, millennials stream 2.7 hours of TV shows a day, while the earlier generation, Gen X, does about 1.8 hours.
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  • Millennials, it seems, have discovered that the need to socialize face-to-face is waning, as food, shopping, friends, entertainment and even sex are all an app tap away.
  • The study also found that millennials spend about 3.1 hours a day on their mobile devices, compared with Generation X’s 1.7 hours.
  • You know, the whole ‘Netflix and chill,’ whatever you think about it . . . it’s kind of a trend,” he says.
  • They’re not consuming alcohol, but they’re consuming a lot of media — and it’s depressing them,
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Сбербанк зарегистрировал новый товарный знак - ВЕДОМОСТИ - 0 views

www.vedomosti.ru/...799910-sberbank-tovarnii-znak Technology ecosystem Economy
shared by isoldatenkova on 13 May 19 - No Cached
  • Мы все больше и больше становимся технологической компанией, а не банком
  • Параллельно банк регистрировал десятки связанных с ним товарных знаков: от Sber In Move до «Сберкот» – так называется чат-бот банка в соцсетях, он дает советы про финансы и присылает бесплатные стикеры.
  • В целом мы хотим от позиции посредника перейти к позиции провайдера конечных услуг. И стать для клиентов экосистемой первого выбора»,
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  • . Сейчас в ней около 20 компаний – от электронной коммерции («Яндекс.Маркет») и медицины (DocDoc) до «Сбербанк телекома» и недвижимости («Домклик»),
  • В ближайшие пять лет мы не ждем какой-то отдачи в виде высокой прибыли от этих [дочерних] компаний. В ближайшие пять лет наша задача – вырастить экосистему. Потом уже, через пять лет, можно будет ожидать прибыльности и большого вклада в наш совокупный финансовый результат». 16 апреля 2019 г
  • Избавиться от слова «банк» в названии может и «Тинькофф банк», заявлял его основатель Олег Тиньков. «Мы никакой не банк, мы прежде всего IT-компания», –
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Google backs a bid to use CRISPR to prevent heart disease - MIT Technology Review - 0 views

www.technologyreview.com/...rispr-to-prevent-heart-disease science Biotechnology social
shared by isoldatenkova on 08 May 19 - No Cached
  • Ever wonder why some fortunate people eat chips, don’t exercise, and still don’t get clogged arteries? It could be because they’ve got lucky genes.
  • Now Alphabet (Google’s parent company) is bankrolling a startup company that plans to use gene editing to spread fortunate DNA variations with “one-time” injections of the gene-editing tool CRISPR.
  • Right now, to avoid heart disease you can pop statin pills, change your diet, and jump on an exercise bike. But people have a hard time sticking with it. The scientists at Verve think if they can install lucky genes in your body, you may not have to. Initially, Kathiresan says, the gene-editing treatment could be used on adults who have actually had a heart attack and want to avoid a second one.
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Instagram is rolling out in-app checkout feature - Business Insider - Business Insider - 0 views

www.businessinsider.com/in-app-checkout-feature-2019-5 ecommerce ecosystem Technology
shared by isoldatenkova on 06 May 19 - No Cached
  • The in-app checkout allows consumers to tap a shoppable product tag in a post, select product details like sizing and coloring prior to clicking a "Checkout on Instagram" button, and enter their payment and shipping information to complete the purchase, all without leaving the app.
  • By allowing consumers to check out right on Instagram, brands and retailers may be able to inspire more impulse purchases because consumers won't have to go through a laborious checkout process where they might get frustrated or just change their mind about the product.
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Сбербанк получил патент на умный холодильник - Афиша Daily - 1 views

daily.afisha.ru/...hil-patent-na-umnyy-holodilnik Technology CIS ecosystem
shared by isoldatenkova on 06 May 19 - No Cached
  • Запатентованный компанией холодильник оборудован датчиками и камерами, которые должны следить за состоянием и количеством продуктов и передавать эти данные владельцу через специальное приложение.
  • умный холодильник — один из проектов подразделения.
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Adults nowadays are the generation of kids who refused to grow up | Coffee House - 0 views

blogs.spectator.co.uk/...of-kids-who-refused-to-grow-up social adultkids
shared by ksenia12348 on 26 Apr 19 - No Cached
  • No matter how old you get, we are living in a generation of children who will never grow up.
  • More ghastly still is the recent trend for adults to go out in public in their pajamas
  • People also won’t leave home, such is their desire to remain a child forever.
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  • Art now comes in the form of neon signs or graffiti. Some of the most successful artists in the stratosphere have made their very considerable fortunes by churning out pieces based on Disney cartoons.
  • We have adults playing in ball pens, colouring in their colouring books, never able to settle down with each other because that’s something adults do.
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