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I've seen some evidence that learners are more likely to complete mobile learning courses (like the ones created with mLearning Studio) than traditional online courses. I assume this is because it is more convenient and thereby more enjoyable, removing the tedious barrier of having to sit in one place to get it done. Also, learners can do smaller chunks when they have time: waiting in line at the grocery store, at a restaurant, and on and on (think of all of the places we now compulsively pull out our mobile device while we wait).

With the continued penetration of smartphones into the mainstream market, QR codes are becoming more of an option for designers to prompt interaction. The two-dimensional barcode can easily be generated from text, including a website link, and printed on materials in magazines and conferences. An artist in Paris found an unusual use for the black-and-white squares: to animate a tattoo.

Mobile devices have some unique affordances: They offer location-sensors (e.g., GPS, RFID, WLAN) and they can deliver multimedia content that is time- and place-relevant. Opportunities for embedded assessment can also be used to assess and fine-tune mlearning design.

Mobile learning games offer opportunities for: Mapping:  games that require players to  notice and interact with their communities and physical spaces Touring: games that connect people to organizations (e.g., non-profits, neighborhood organizations) and  people who work there.  These games tell a story through a space, not necessarily about a space. Performing: games that immerse players in role-playing, simulations, and alternative and/or augmented realities

Mobile games can incorporate conversations and activities in real-time as well as asynchronous activities through the use of physical and virtual social networks.

mobile learning games are more likely to connect learners to physical and social spaces than online games played on personal computers  or using video consoles.

Organizing in Evernote

Access Information Anywhere, No Thumb Drive Necessary As a student, you’re all over the place: in class on your mobile device, at the gym, in your dorm room, at the library, etc. With Evernote, files, notes and documents are available to you everywhere – on your phone, your desktop, and anywhere you have an internet connection. That means that if you’re working in a computer lab, all your research is there. If you lost your thumb drive before your presentation, you can pull up your PowerPoint from a friend’s laptop. Having everywhere access to your Evernote account also means you can make great use of the in-between time we all tend to have. Whether you’re waiting for the bus, or for class to start, you can make quick edits to anything you’re working on. Evernote puts everything in one place, and makes it easy to find exactly what you’re looking for, no matter where you are. If you’re doing research, alone or in a group, Evernote saves time and helps keep you organized.

I use Evernote, Everywhere: Android (phone and Tablet) Windows Web Clipper (Chrome)

1. Evernote for staying focused

2. Evernote for getting organized

App considerations - What store? - we have chosen to live within the spirit of agreements rather than line item agreements - on issue is: “The iTunes Service is available to you only in the United States, its territories, and possessions. You agree not to use or attempt to use the iTunes Service from outside these locations. Apple may use technologies to verify your compliance.” We have made peace with using the U.S. store and dealing with it, the Chinese store has far fewer apps and isn’t nearly as good a fit for our student population We created iTunes accounts with gift cards, purchased in the USA - no one used a credit card for apps Volume Purchasing Plan (VPP) is the answer to many of these questions - lets a site administrator have control over iPads and iOS devices in the school ecosystem - this is only available as of today in the United States (not in China) - is coming to other countries, the legal issues are being worked out

Suggested management solution from 1 of the vendors present at this session: - create a separate iTunes account for each iPad you have - then have 1 account to hold the money: that account then “gifts” money to individual iTunes account (gift certificates) So now as things exist, we buy large ($100) cards for our main, master iTunes account - we also purchase smaller cards ($10) for innovator teachers to try different apps

Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.

Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.

Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.

Today we’re excited to announce the new Blogger app for iOS. With the Blogger app, you can write a new blog post and publish it immediately or save it as a draft right from your iOS device. You can also open a blog post you've been working on from your computer and continue editing it while you're on-the-go. Your blog posts are automatically synced across devices, so you’ll always have access to the latest version.