If you’ve been living under a rock and haven’t heard the news, Amazon debuted its $200 7-inch tablet, the Kindle Fire, this week. Make no mistake: It’s no iPad. There’s no front-facing or rear-facing camera, and it’s only got 8 GB of storage.
But it’s not meant to be an iPad. It’s a completely different kind of tablet, designed for the pure consumer. That is, it’s designed for consumptive behavior: reading, listening to music, watching video content. The lack of local storage isn’t an issue, either; it’s meant to take advantage of the cloud with services like Amazon’s $80 yearly Prime service, as well as Amazon Cloud Drive. And the smaller form factor makes it extra portable, easy to whip out on the bus or the subway (much like a Kindle).