Brilliant Noise

Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.

While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy (see figure). These are just some of the findings from our latest research (Forrester clients click here).

Dynamic Ecosystems Of Value Consumers are already adapting digital tools to their lives, both for personal use and for business use. These tools — apps for smartphones and tablets — allow device owners to create a collection of tools that satisfy a need or want. 

The Most Exciting Digital Marketing Opportunity of 2014