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Patrick Sansom

Josh Clark's New Rule: Every Desktop Design Has To Go Finger-Friendly - 1 views

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    TOUCH HAS LANDED ON THE DESKTOP
Digbybn -

Twitter / mattslaymaker: Nice touch at #TEDC13. Stickers ... - 0 views

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    Thought this was a really nice touch to a conference lanyard
Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
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  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
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    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
Maddy Wood

13 ways for retailers to deal with the threat of showrooming | Econsultancy - 0 views

    • Maddy Wood
       
      Clear price consistency on & off & in other retailers (? Policy - eg with nordstrom for timberland)
  • Offer excellent customer service  As the online channel matures, and growth slows, customer service (and customer experience) will be the key differentiator. It can also trump price in some circumstances.  For some purchases, price online will be the deciding factor once customers decide to buy a certain product, but they will also appreciate great service and the personal touch. 
    • Maddy Wood
       
      Shopping concierge - outfits app for wardrobe planning & wishlists 
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  • Appeal to the 'want it now' mentality. Sometimes, if you want a product, you just don't want to wait, and offline retailers will always have this advantage over online rivals. Retailers can make the most of this by offering the ability to check stock in local stores. 
  • Make sure staff have the knowledge
  • Use social media If people are in your stores using their phones, why not find a way of turning this to your advantage, and getting these 'showroomers' to promote your store?  One example of this comes from TopShop. After receiving free style and make-up sessions, shoppers were invited to create a digital “Wish You Were At Topshop” postcard using the photo-sharing app, Instagram.
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