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Antony Mayfield

Recent Blog Posts > How ideals empower brands to grow - 0 views

www.millwardbrown.com/...ls-empower-brands-to-grow.aspx

values strategy business ideals

shared by Antony Mayfield on 17 Jan 12 - No Cached
  • Jim refers to ideals as the 400 percent advantage. Why? Because the brands identified as The Stengel 50 by Millward Brown Optimor have outperformed the S&P 500 by a factor of four over the past decade. Representing a wide variety of product and service categories they are united by one common factor; they operate in harmony with their ideals.
  • Ideals provide the “North Star,” the compass bearing by which these companies steer through good times and bad. Particularly noticeable from the chart comparing the Stengel 50 and the S&P 500’s performance over time is the rapid recovery of the Stengel 50 from the recession in 2008. These companies are not hindered by their ideals in tough times, they are helped by them.
  • Ideals probably have their strongest influence through the people who work on a brand, but can also have a positive effect with customers and consumers, not least in how their communications are received. In Grow, Jim reports work conducted by Millward Brown’s neuroscience practice, showing that people find the Stengel 50 brands to be more empathetic, more ideals-based and more memorable in what they stand for than their competitors. The end result, people are more likely to want to share the advertising with others.
bethgranter

Strategic Design & Development Services | EffectiveUI - 0 views

www.effectiveui.com/...strategy.php

nicediagram chart process UI UX

shared by bethgranter on 13 Aug 13 - No Cached
  • bethgranter on 13 Aug 13
     
    Nice process diagram
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