Multi-channel marketing has been the talk for quite some time, but it seems many loyalty marketing professionals still struggle with creating a consistently seamless experience for multi-channel loyalty. Your customers can now shop online or in-store, may contribute to your social media spaces via mobile, and engage with your brand on Facebook. Does your loyalty marketing program track and reward all the different types of engagement and brand love that your fans are displaying? Or are you stuck in a one-track mode, dishing out rewards for only one, narrowly defined type of action? Look ahead and keep watch as the technology avail

able shifts to accommodate rewarding ALL the little ways your customers demonstrate their loyalty -- and get on board!

Game Mechanics Fuel Today’s Loyalty Programs. Gamification is today’s rocket-fuel of the modern loyalty program. It’s the new juice or icing on the cake that generates the engagement you need. You want more LTV and revs? You can’t ignore the power of game mechanics. Social is yesterday’s story and it’s now an assumed ingredient of your loyalty programs. Gamification is the next required ingredient for today’s loyalty marketer. (Example: Badgeville.com’s client implementations for Universal Music, Samsung Nation and sneakpeeq)

Conversational leadership takes root when leaders see their organiza- tions as dynamic webs of conversation and consider conversation as a core process for effecting positive systemic change. Taking a strategic approach to this core process can not only grow intellectual and social capital, but also provide a collaborative advantage in our increasingly networked world.

Jason Fried is a founder and CEO of 37signals, a software company based in Chicago. Fried also treats 37signals as something of a laboratory for innovative workplace practices--such as a recent experiment in shortening the summer workweek to just four days.

If you’re a short-term thinker you’d think so, but we’re long-term thinkers. We’re about being in business for the long haul and keeping the team together over the long haul. I would never trade a short-term burst for a long-term decline in morale. That happens a lot in the tech business: They burn people out and get someone else. I like the people who work here too much. I don’t want them to burn out. Lots of startups burn people out with 60, 70, 80 hours of work per week. They know that both the people or the company will flame out or be bought or whatever, and they don’t care, they just burn their resources. It’s like drilling for as much oil as you possibly can. You can look at people the same way.

Are companies that have made headway in introducing a social collaboration platform into their enterprise having success getting employees to participate?

According to one recent study not really.

munications was also so highly ranked indicates that this function may be carvi

Project Brief We argue that mass customization strategies generate more sustainable products at lower cost and increased value. This claim is founded on research conducted on the product life-cycles of mass customized products vs. mass produced products. One key finding of the initial research reveals that the most significant source of potential energy savings comes from the customer experience processes – product acquisition, product use, and consumer decision-making.  This research shows that mass customization practices often out-perform mass production practices and lead to dramatic energy and material savings, which was revealed in our case study of men's dress shirts.

This works because as much as we might try to mask our inner intentions and emotions, the language centers in our brain broadcast our inner secrets in subtle ways. Like a poker player’s ‘tell,’ the character and frequency of the words we use reveal a lot about our inner psychological states. Liars tend to avoid talking about themselves in the first person. Depressed and suicidal people speak a lot more about their bodies and health than happy people. By assembling a team of the world’s fanciest psychologists, linguists, programmers, and bartenders, we have put together behavioral models that allow our system to detect lies, narcissism, depression, and senility ten times better than any jackass in a suit can on CNN.