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Jason Ryan

Seven Steps To A Needs-Based Marketing Strategy | Forrester Blogs - 1 views

blogs.forrester.com/...needs_based_marketing_strategy

strategy CX UX Forrester digital earned media

shared by Jason Ryan on 16 Oct 13 - No Cached
  • Jason Ryan on 16 Oct 13
     
    Customer First 101
Antony Mayfield

The Future Of Business Is Digital | Forrester Blogs - 1 views

blogs.forrester.com/..._future_of_business_is_digital

forrester digital_business digital_transformation

shared by Antony Mayfield on 25 Mar 14 - No Cached
  • Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.
  • While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy (see figure). These are just some of the findings from our latest research (Forrester clients click here).
  • Dynamic Ecosystems Of Value Consumers are already adapting digital tools to their lives, both for personal use and for business use. These tools — apps for smartphones and tablets — allow device owners to create a collection of tools that satisfy a need or want. 
bethgranter

Conversational Leadership - 0 views

www.theworldcafe.com/leadership.html

conversational leadership trendsbriefing worldcafe meeting discuss group conference structure social business strategy business

shared by bethgranter on 28 Nov 12 - No Cached
  • Conversational leadership takes root when leaders see their organiza- tions as dynamic webs of conversation and consider conversation as a core process for effecting positive systemic change. Taking a strategic approach to this core process can not only grow intellectual and social capital, but also provide a collaborative advantage in our increasingly networked world.
bethgranter

Top Three Trends in Loyalty Marketing - 0 views

www.ifeelgoods.com/...ee-trends-in-loyalty-marketing

trends loyalty multi-channel social trendsbriefing business strategy

shared by bethgranter on 28 Nov 12 - No Cached
  • Multi-channel marketing has been the talk for quite some time, but it seems many loyalty marketing professionals still struggle with creating a consistently seamless experience for multi-channel loyalty. Your customers can now shop online or in-store, may contribute to your social media spaces via mobile, and engage with your brand on Facebook. Does your loyalty marketing program track and reward all the different types of engagement and brand love that your fans are displaying? Or are you stuck in a one-track mode, dishing out rewards for only one, narrowly defined type of action? Look ahead and keep watch as the technology avail
  • able shifts to accommodate rewarding ALL the little ways your customers demonstrate their loyalty -- and get on board!
Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Jason Ryan

The Evolution of Retail | Conversations by Fjord - 1 views

conversations.fjordnet.com/...the-evolution-of-retail

twitterfave retail kiddicare strategy marketing business digital

shared by Jason Ryan on 17 Jan 13 - No Cached
  • Jason Ryan on 17 Jan 13
     
    We might be a bit obsessed by the future of retail here @fjord. http://t.co/xQg6hBMw
Jason Ryan

Why the Lean Start-Up Changes Everything - Harvard Business Review - 0 views

hbr.org/...1

twitterfave startup lean Entrepreneurship hbr strategy

shared by Jason Ryan on 01 May 13 - No Cached
  • Jason Ryan on 01 May 13
     
    Lean start-ups don't begin with a business plan; they begin with the search for a business model: http://t.co/lITChVGTXC @sgblank
Jason Ryan

Branding. Our Thinking. - Endless - 0 views

endless.org.uk/branding

brand strategy earned media digital

shared by Jason Ryan on 08 May 13 - No Cached
  • Jason Ryan on 08 May 13
     
    Endless guide to brand building
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