The Future Of Business Is Digital | Forrester Blogs - 1 views
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Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.
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While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy (see figure). These are just some of the findings from our latest research (Forrester clients click here).
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Dynamic Ecosystems Of Value Consumers are already adapting digital tools to their lives, both for personal use and for business use. These tools — apps for smartphones and tablets — allow device owners to create a collection of tools that satisfy a need or want.
http://www.natural-innovation.net/wp-content/uploads/2012/01/Theory-U-in-practice.pdf - 0 views
Conversational Leadership - 0 views
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Conversational leadership takes root when leaders see their organiza- tions as dynamic webs of conversation and consider conversation as a core process for effecting positive systemic change. Taking a strategic approach to this core process can not only grow intellectual and social capital, but also provide a collaborative advantage in our increasingly networked world.
Top Three Trends in Loyalty Marketing - 0 views
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Multi-channel marketing has been the talk for quite some time, but it seems many loyalty marketing professionals still struggle with creating a consistently seamless experience for multi-channel loyalty. Your customers can now shop online or in-store, may contribute to your social media spaces via mobile, and engage with your brand on Facebook. Does your loyalty marketing program track and reward all the different types of engagement and brand love that your fans are displaying? Or are you stuck in a one-track mode, dishing out rewards for only one, narrowly defined type of action? Look ahead and keep watch as the technology avail
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able shifts to accommodate rewarding ALL the little ways your customers demonstrate their loyalty -- and get on board!
B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views
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B2B Tech Marketers Ahead Of The Content Marketing Curve
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For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
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So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
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For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
THE FUTURE OF DIGITAL [SLIDE DECK] - Business Insider - 0 views
The Evolution of Retail | Conversations by Fjord - 1 views
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We might be a bit obsessed by the future of retail here @fjord. http://t.co/xQg6hBMw
Fjordians | Conversations by Fjord - 0 views
KPCB Internet Trends 2013 - 0 views
Why the Lean Start-Up Changes Everything - Harvard Business Review - 0 views
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Lean start-ups don't begin with a business plan; they begin with the search for a business model: http://t.co/lITChVGTXC @sgblank
Branding. Our Thinking. - Endless - 0 views
Content Rules - 0 views
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