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Speaking at a free public event organised by the RSA, Dave Coplin, Chief Envisioning Officer at Microsoft, imagines what might be possible if more organisations embraced the full, empowering potential of technology and encouraged a truly open, collaborative and flexible working culture.

"3. Stitch customer obsession into the fabric of the company Monitor, analyse and interpret customer sentiment during and after key customer journeys. Make this process continuous, comprehensive and visible throughout the organisation. Make customer insight the lifeblood of the business."