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Multi-channel marketing has been the talk for quite some time, but it seems many loyalty marketing professionals still struggle with creating a consistently seamless experience for multi-channel loyalty. Your customers can now shop online or in-store, may contribute to your social media spaces via mobile, and engage with your brand on Facebook. Does your loyalty marketing program track and reward all the different types of engagement and brand love that your fans are displaying? Or are you stuck in a one-track mode, dishing out rewards for only one, narrowly defined type of action? Look ahead and keep watch as the technology avail

able shifts to accommodate rewarding ALL the little ways your customers demonstrate their loyalty -- and get on board!

This works because as much as we might try to mask our inner intentions and emotions, the language centers in our brain broadcast our inner secrets in subtle ways. Like a poker player’s ‘tell,’ the character and frequency of the words we use reveal a lot about our inner psychological states. Liars tend to avoid talking about themselves in the first person. Depressed and suicidal people speak a lot more about their bodies and health than happy people. By assembling a team of the world’s fanciest psychologists, linguists, programmers, and bartenders, we have put together behavioral models that allow our system to detect lies, narcissism, depression, and senility ten times better than any jackass in a suit can on CNN.

Our product strategy for ITV News was simple, bold and probably as obvious in hindsight as any good idea should be. We set out to create a digitally native news service, something made for the web and mobile that left behind the Guttenberg-era baggage of ‘pages’, ‘articles’ and ‘editions’ that most news websites haven’t been able to shake off, as well as reworking some proto-web typologies like ‘navigation’, ‘liveblogging’ and ‘galleries’. 

We wanted to make a news service that answered the question: “What would news be like if we had networked digital media (and digital cameras and phones and laptops) but there had never been newspapers or broadcast TV news programmes?”.   

video - would be a massive culture shock. There was nervousness, especially about time and resources, offset by enthusiasm for change and a leadership determined to exploit the potential of real-time news delivered across multiple devices. We also had a strong conviction that opening up the news gathering process - rather than adding new work - would give us the content we needed for the stream. 

Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.

As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.

A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?

Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, who recently stated that: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”

In an interview with The Paris Review twenty years ago, Don DeLillo mentioned that “lists are a form of cultural hysteria.” From the vantage point of today, you wonder how much anyone—even someone as routinely prescient as DeLillo—could possibly have identified list-based hysteria in 1993.

prioritizes

The list gives a structure—a numerical narrative—to a text that would otherwise lack any kind of internal architecture. If you wanted to write something about, say, the phrases people use on Twitter that you find highly irritating, you can get away with not making any kind of over-all, analytical point by imposing the framework of a list. The enumeration itself, the getting to the end of the counting, becomes the point of the writing (and the reading). It’s not simply a jumbled heap of complaints about how people talk on Twitter; it’s a list, and in this sense it means business.