Group items tagged blog - Brilliant Noise

13 ways for retailers to deal with the threat of showrooming | Econsultancy - 0 views

econsultancy.com/...with-the-threat-of-showrooming

omni-channel

shared by Maddy Wood on 31 Aug 13 - No Cached

- Maddy Wood on 31 Aug 13
  
  Clear price consistency on & off & in other retailers (? Policy - eg with nordstrom for timberland)
  
  <div class="cArrow"> </div><div class="cContentInner">Clear price consistency on & off & in other retailers (? Policy - eg with nordstrom for timberland)</div>
  
  ...
  
  Cancel
...

Cancel
Offer excellent customer service  As the online channel matures, and growth slows, customer service (and customer experience) will be the key differentiator. It can also trump price in some circumstances.  For some purchases, price online will be the deciding factor once customers decide to buy a certain product, but they will also appreciate great service and the personal touch. 
...

Cancel
- Maddy Wood on 31 Aug 13
  
  Shopping concierge - outfits app for wardrobe planning & wishlists
  
  <div class="cArrow"> </div><div class="cContentInner">Shopping concierge - outfits app for wardrobe planning & wishlists </div>
  
  ...
  
  Cancel
...

Cancel
...3 more annotations...
Appeal to the 'want it now' mentality. Sometimes, if you want a product, you just don't want to wait, and offline retailers will always have this advantage over online rivals. Retailers can make the most of this by offering the ability to check stock in local stores. 
...

Cancel
Make sure staff have the knowledge
...

Cancel
Use social media If people are in your stores using their phones, why not find a way of turning this to your advantage, and getting these 'showroomers' to promote your store?  One example of this comes from TopShop. After receiving free style and make-up sessions, shoppers were invited to create a digital “Wish You Were At Topshop” postcard using the photo-sharing app, Instagram.
...

Cancel

Mega-SERP: A Visual Guide to Google - Moz - 1 views

moz.com/...-serp-a-visual-guide-to-google

google SERP moz

shared by Digbybn - on 10 Oct 13 - No Cached

Digbybn - on 10 Oct 13

Interesting visual representation of all (26) the different Google listings that can appear in SERPs now. A nice piece of content to show just how far we are from only showing keyword optimised and well linked pages

<div class="cArrow"> </div><div class="cContentInner">Interesting visual representation of all (26) the different Google listings that can appear in SERPs now. A nice piece of content to show just how far we are from only showing keyword optimised and well linked pages</div>

...

Cancel

Colston Hall: a delicious, flagship website for the arts | Econsultancy - 0 views

econsultancy.com/...-flagship-website-for-the-arts

strategy digital arts&culture design responsive design

shared by Jason Ryan on 22 Oct 13 - No Cached

Data-Driven Attribution: better investment decisions, better marketing outcomes - Analy... - 0 views

analytics.blogspot.co.uk/...driven-attribution-better.html

data stats attribution google analytics premium

shared by bethgranter on 27 Nov 13 - No Cached

Personalising Our Passions: The Future of Wearable Tech | Synergy Sponsorship: leading ... - 0 views

www.synergy-sponsorship.com/...ns-the-future-of-wearable-tech

wearabletech tech clothing wearable wearables smart

shared by bethgranter on 16 Jun 14 - No Cached

bethgranter on 16 Jun 14

"Business Insider believes that the wearable tech market is expected to reach $7 billion in value by 2015,"

<div class="cArrow"> </div><div class="cContentInner">"Business Insider believes that the wearable tech market is expected to reach $7 billion in value by 2015,"</div>

...

Cancel