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Antony Mayfield

Coca-Cola Bets the Farm on Content Marketing: Content 2020 - 0 views

blog.junta42.com/...a-cola-content-marketing-20-20

coca-cola content marketing investment earned_media

shared by Antony Mayfield on 17 Jan 12 - No Cached
  • Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, who recently stated that: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Maddy Wood

An Internet Marketing Blog for Entrepreneurs - 1 views

www.sparkinboundmarketing.com/...keting-core-strategy-coca-cola

cocacola content_marketing earned media social media content strategy

shared by Maddy Wood on 22 Oct 12 - No Cached
  • “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
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