Recent reports suggest that for every £1 spent online, the internet influences £3 spent in stores. Google and others are working to bring all the tools that made finding great products online easy and rewarding to the real world.
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EDF unveils major European London 2012 campaign - Marketing news - Marketing magazine - 0 views
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EDF, the owner of UK subsidiary EDF Energy, is launching a multimillion-pound London 2012 campaign across Europe to highlight its role in 'powering' the Olympics.
https://catalogue.ic.nhs.uk/publications/mental-health/surveys/adul-psyc-morb-res-hou-s... - 0 views
Ofcom | Internet and web based content - 0 views
http://www.mediafutures.org.uk/downloads/documents/MediaFuturesFutureofPublishingReport... - 0 views
http://www.foolproof.co.uk/insight/blog/what-is-user-experience-strategy/ - 2 views
Can web technology help to save the high street? | Econsultancy - 0 views
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Each player is a node in our high street, but at the moment they are operating independently, rather than as a network. They may be using a web page to hold information in an archive-like manner, but they are not responding in real-time to their consumers and other nodes.
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To strengthen the high street, we need to increase the number of mutual connections between the nodes or network participants (retail, services, local government, job centres and all others). The more mutual connections, the more adaptive the high street network becomes in response to changes in the success of individuals shops and services.
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Establish a ‘Digital Maturity Demographic Profile’ for each town to prepare for ‘networked high streets’ and tailor connection and communicationstrategies accordingly.
http://newslettersfreshbusinessthinkingmail.com/rp//5067/process.clsp?EmailId=100001155... - 0 views
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Highest rise in marketing spend in six years
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The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years.
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"These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion’s share of the increases - a trend that is only set to continue. Digital no longer represents a tick–the–box exercise for companies; it is clearly an essential revenue driver and fertiliser for the green shoots of economic recovery.”
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The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years. , "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion's share of the increases - a trend that is only set to continue. It's widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it's imperative that businesses keep up with the latest developments.
Some Dark Patterns now illegal in UK - interview with Heather Burns | 90 Percent Of Eve... - 1 views
App prices - a few pennies more wouldn't hurt - Media news - Media Week - 0 views
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App prices - a few pennies more wouldn't hurt Annette Ehrhardt, 03 December 2012, 8:30am Be the first to comment With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
Government Service Design Manual - 0 views
Branding. Our Thinking. - Endless - 0 views
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Endless guide to brand building