Group items tagged UK - Brilliant Noise

Own-branded TV channels boost consumer engagement | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3033360.article

video stats eCommerce Brand_Content

shared by Alex Vaidya on 19 Jan 12 - No Cached

Alex Vaidya on 19 Jan 12

Intersting stats on the impact of branded video channels etc

<div class="cArrow"> </div><div class="cContentInner">Intersting stats on the impact of branded video channels etc</div>

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Interactive ad that targets women - Telegraph - 0 views

www.telegraph.co.uk/...ive-ad-that-targets-women.html

Content_Discovery Outdoor_Advertising

shared by Alex Vaidya on 20 Feb 12 - No Cached

Reverse Engineering Your Competitor's Social/Content Strategy | RocketMill - 0 views

www.rocketmill.co.uk/etitors-socialcontent-strategy

evaluation digital strategy social_media socialmedia

shared by Jason Ryan on 26 Sep 12 - No Cached

Five tips to help big companies behave like little companies | Econsultancy - 0 views

econsultancy.com/...s-behave-like-little-companies

customer_experience

shared by Maddy Wood on 27 Jan 14 - No Cached

Maddy Wood on 27 Jan 14

"3. Stitch customer obsession into the fabric of the company Monitor, analyse and interpret customer sentiment during and after key customer journeys. Make this process continuous, comprehensive and visible throughout the organisation. Make customer insight the lifeblood of the business."

<div class="cArrow"> </div><div class="cContentInner">"3. Stitch customer obsession into the fabric of the company Monitor, analyse and interpret customer sentiment during and after key customer journeys. Make this process continuous, comprehensive and visible throughout the organisation. Make customer insight the lifeblood of the business."</div>

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24 beautifully-designed web dashboards that data geeks will love | Econsultancy - 0 views

econsultancy.com/...ards-that-data-geeks-will-love

dashboards data evaluation analytics stats

shared by Jason Ryan on 11 Aug 13 - No Cached

14 brands that increased conversion rates via responsive design | Econsultancy - 0 views

econsultancy.com/...on-rates-via-responsive-design

marketing RWD design conversion branding

shared by Jason Ryan on 11 Aug 13 - No Cached

Advanced web analytics and data analysis | Adobe Analytics - 0 views

www.adobe.com/...digital-analytics.html

adobe dashboard integration data sources analytics analysis

shared by bethgranter on 20 Sep 13 - No Cached

Why Don't Big Companies Innovate More? - 3 views

www.onlydeadfish.co.uk/...g-companies-innovate-more.html

innovation big_companies start_ups start-upism companies

shared by Antony Mayfield on 22 Sep 13 - No Cached

13 ways for retailers to deal with the threat of showrooming | Econsultancy - 0 views

econsultancy.com/...with-the-threat-of-showrooming

omni-channel

shared by Maddy Wood on 31 Aug 13 - No Cached

- Maddy Wood on 31 Aug 13
  
  Clear price consistency on & off & in other retailers (? Policy - eg with nordstrom for timberland)
  
  <div class="cArrow"> </div><div class="cContentInner">Clear price consistency on & off & in other retailers (? Policy - eg with nordstrom for timberland)</div>
  
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Offer excellent customer service  As the online channel matures, and growth slows, customer service (and customer experience) will be the key differentiator. It can also trump price in some circumstances.  For some purchases, price online will be the deciding factor once customers decide to buy a certain product, but they will also appreciate great service and the personal touch. 
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- Maddy Wood on 31 Aug 13
  
  Shopping concierge - outfits app for wardrobe planning & wishlists
  
  <div class="cArrow"> </div><div class="cContentInner">Shopping concierge - outfits app for wardrobe planning & wishlists </div>
  
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...3 more annotations...
Appeal to the 'want it now' mentality. Sometimes, if you want a product, you just don't want to wait, and offline retailers will always have this advantage over online rivals. Retailers can make the most of this by offering the ability to check stock in local stores. 
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Make sure staff have the knowledge
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Use social media If people are in your stores using their phones, why not find a way of turning this to your advantage, and getting these 'showroomers' to promote your store?  One example of this comes from TopShop. After receiving free style and make-up sessions, shoppers were invited to create a digital “Wish You Were At Topshop” postcard using the photo-sharing app, Instagram.
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