Just 1% of fans engage with brands on Facebook :: StrategyEye - Industry Intelligence - 0 views
http://www.maritzmotivation.com/~/media/Files/MaritzMotivationSolutions/White-Papers/Co... - 0 views
3 Reasons Why Everyone Needs to Learn Markdown - ReadWrite - 1 views
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ut do you know what it is? Are you using it? You should be. Here are three good reasons to use Markdown. There are no good reasons not to.
CBS Credits Web for Grammy Ratings Spike - Peter Kafka - Media - AllThingsD - 0 views
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Why the spike? A good chunk of it, I assume, has to do with the death of Whitney Houston the day before, and viewers who wanted to see how the biggest stars in music responded to the loss of a peer.
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Big, live TV events are big events on Twitter and Facebook, which generate lots of online chatter and drive more eyeballs back to the TV screen, where they inspire even more chatter. Cue virtuous cycle.
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. It says it attracted a million visitors to the various sites and iPad/iPhone apps it operated over the three days leading up to the show. It says it attracted a peak of 165,000 concurrent viewers to a livestream of pre-Grammys red carpet coverage Sunday afternoon.
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Striding with ITV into the future of news | Made by Many - 0 views
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Our product strategy for ITV News was simple, bold and probably as obvious in hindsight as any good idea should be. We set out to create a digitally native news service, something made for the web and mobile that left behind the Guttenberg-era baggage of ‘pages’, ‘articles’ and ‘editions’ that most news websites haven’t been able to shake off, as well as reworking some proto-web typologies like ‘navigation’, ‘liveblogging’ and ‘galleries’.
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We wanted to make a news service that answered the question: “What would news be like if we had networked digital media (and digital cameras and phones and laptops) but there had never been newspapers or broadcast TV news programmes?”.
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video - would be a massive culture shock. There was nervousness, especially about time and resources, offset by enthusiasm for change and a leadership determined to exploit the potential of real-time news delivered across multiple devices. We also had a strong conviction that opening up the news gathering process - rather than adding new work - would give us the content we needed for the stream.
Experimentation Is The New Planning | Fast Company | Business + Innovation - 1 views
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Let’s be honest: You have no idea what’s going to happen to your industry. That’s why you build your organization into an engine of possibility.
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Management theorist Henry Mintzberg makes a distinction between deliberate and emergent strategy. Deliberate strategy relies on senior leaders to set goals and develop plans and strategies to achieve them. Emergent strategy is a strategy that emerges from all over the company, over time, as the environment changes and the organization shifts and adapts to apply its strengths to a changing reality.
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Emergent strategy is an organic approach to growth that lets companies learn and continually develop new strategies over time based on an ongoing culture of hypothesis and experimentation.
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Recent Blog Posts > How ideals empower brands to grow - 0 views
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Jim refers to ideals as the 400 percent advantage. Why? Because the brands identified as The Stengel 50 by Millward Brown Optimor have outperformed the S&P 500 by a factor of four over the past decade. Representing a wide variety of product and service categories they are united by one common factor; they operate in harmony with their ideals.
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Ideals provide the “North Star,” the compass bearing by which these companies steer through good times and bad. Particularly noticeable from the chart comparing the Stengel 50 and the S&P 500’s performance over time is the rapid recovery of the Stengel 50 from the recession in 2008. These companies are not hindered by their ideals in tough times, they are helped by them.
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Ideals probably have their strongest influence through the people who work on a brand, but can also have a positive effect with customers and consumers, not least in how their communications are received. In Grow, Jim reports work conducted by Millward Brown’s neuroscience practice, showing that people find the Stengel 50 brands to be more empathetic, more ideals-based and more memorable in what they stand for than their competitors. The end result, people are more likely to want to share the advertising with others.
http://newslettersfreshbusinessthinkingmail.com/rp//5067/process.clsp?EmailId=100001155... - 0 views
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Highest rise in marketing spend in six years
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The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years.
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"These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion’s share of the increases - a trend that is only set to continue. Digital no longer represents a tick–the–box exercise for companies; it is clearly an essential revenue driver and fertiliser for the green shoots of economic recovery.”
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The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years. , "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion's share of the increases - a trend that is only set to continue. It's widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it's imperative that businesses keep up with the latest developments.
Some Dark Patterns now illegal in UK - interview with Heather Burns | 90 Percent Of Eve... - 1 views
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