Contents contributed and discussions participated by Yan Thoinet - augmented reality

A “marker” on a printed page can be “read” by a webcam-enabled personal computer a bit like a barcode. A three-dimensional virtual object appears on the screen, suspended like a hologram over the image of the page.
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It’s about creating buzz and getting people involved
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technology may provide a golden opportunity to raise the profile and the value of marketing activity within many companies and industry sectors, providing clear and significant ROI and creating excitement and interest in brands
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I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick
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your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them
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Clients don't need "buzz"; they need sales
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shared by Yan Thoinet on 03 Sep 09 - Cached

shared by Yan Thoinet on 02 Sep 09 - Cached

shared by Yan Thoinet on 02 Sep 09 - Cached

Augmented reality: iPhone 3G S killer app?
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Layar takes the sort of GPS POI data in current map-based apps, like ATMs, houses for sale, or nearby hotspots, and displays them overlaid on the landscape as seen through the camera lens.
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A magnetometer, used to power Apple's compass app and future turn-by-turn navigation software in the 3G S, would also be necessary (Android phones have compasses already).
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www.artag.net

shared by Yan Thoinet on 02 Sep 09 - Cached

stuff.tv/...12365

shared by Yan Thoinet on 01 Sep 09 - No Cached

5 things you need to know about augmented reality
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5 things you need to know about augmented reality
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it is the number of mobile phone apps utilising it that have really pushed the tech into the limelight
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many big companies and organisations, especially for advertising campaigns
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more handy is the Wikitude app, also for Android handsets, that turns Wikipedia into a location-based service
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Say goodbye to tour guides...
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Eye Toy camera for PlayStation 2 was probably one of the first commercially available AR games
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Eye of Judgement for PS3 making use of the PS3 webcam to bring to life a turn-based card game
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Sekai Camera for the iPhone
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Google Street View on Android phones is also an example of AR in use. Thanks to a built-in compass, Google satellites can see where you are and even which way you're facing, to bring up the relevant Street View image.
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SecondSight shows how AR could become a much bigger resource in the future, especially for printed ads
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shared by Yan Thoinet on 31 Aug 09 - Cached

premier international meeting place for the Mixed and Augmented Reality research community.
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On Monday we are offering six research and commercial workshops. You may sign up for only one workshop.
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mix with diverse disciplines and sectors of the ISMAR community.
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  1) the traditional Science and Technology research program,          2) the new Arts, Media and Humanities program or          3) Pioneer Tutorials, taught by ISMAR pioneers.
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shared by Yan Thoinet on 28 Aug 09 - Cached