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Contents contributed and discussions participated by Pedro Gonçalves

Pedro Gonçalves

Hands On With Facebook Nearby, A New Local Biz Discovery Feature That Challenges Yelp A... - 0 views

  • Each month 250 million Facebook users tag posts with location.
  • Right now Nearby is very static. It doesn’t even show you Places where friends are currently checked-in. That has to change. If a friend is checked-in at a Nearby Place, that should be called out in the results and used as a strong signal of relevance.
  • Facebook Events is also sorely missing from the experience. Facebook should work into Nearby results Events that I’m invited to, as well as Suggested Events that my friends are attending so I don’t miss a party down the block.
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  • For now there are no ads in Nearby, but there sure are plenty of ways Facebook could add them. Most obviously, Facebook could let businesses pay for sponsored placement in results.
  • Facebook could also start pushing hyper-local ads into the standard news feed. If Facebook detects you’re within a half mile of a business it thinks is relevant to you, it could show you an ad linking to that place’s Nearby mobile Page.
  • Local discovery services only work if you have plenty of data. Foursquare still only has around 30 million users. Facebook’s location services have 250 million users a month. It might not have the long-tail of reviews or the advanced spam protection of Yelp, but it knows where your real friends go.
  • At Disrupt, CEO Mark Zuckerberg got investors salivating by talking about how Facebook is uniquely positioned to addresss questions you’d normally ask a search engine. He gave the example of wondering “What sushi restaurants have my friends gone to in New York in the last six months and Liked?” Nearby has the answer.
Pedro Gonçalves

ReadWrite - Facebook Mobile Use May Be Near Its Saturation Point In The United States - 0 views

  • social media use on mobile devices rose 63% between native apps and the mobile Web in the United States in 2012.
  • Between PCs and mobile devices, Americans spent 121 billion minutes on social media in July 2012, an increase of 37% (88 billion minutes). 
  • In the United States, 152 million people accessed Facebook from their PCs against 152.7 million through either native apps or the mobile Web.
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  • Granted, there is likely some overlap accessing Facebook on both the mobile Web and native apps,
Pedro Gonçalves

ReadWrite - The Daily Drops Dead: What Murdoch's Failure Means For iPad Publishing - 0 views

  • research suggests that readers prefer their tablets' Web browsers to the meaty, slow-to-update and even more slow-to-evolve native apps that publishers have been eagerly developing since Steve Jobs first held up the iPad on stage in 2010.
  • Inspired by the Netflix model, magazine subscription service Next Issue launched on iOS in July. For $10 per month, readers can get access to dozens of magazines from the likes of Conde Nast, Time Inc. and Hearst. This approach comes with challenges of its own, but it's certainly worth a try. 
  • Then there's The Magazine. Instapaper founder Marco Arment launched the stripped-down, iPad-only publication in October and it couldn't be more simple. For $2 per month, readers are promised eight thoughtful, well-written articles delivered in bi-weekly issues. The Magazine eschews the clunky, multimedia-loaded digital editions of print magazines in favor of a no-frills, high quality reading experience that Arment hopes people will think is good enough to pay for.
Pedro Gonçalves

ReadWrite - Users Average 7 Hours A Month On Facebook, Just 3 Minutes On Google+ [Infog... - 0 views

  • each month, visitors spend an average of 6.75 hours on Facebook. At first gloss, that may not sound like much, but that's almost double the amount of time users spend with Tumblr, Pinterest, Twitter, LinkedIn and Google+ - combined. 
Pedro Gonçalves

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes - 0 views

  • According to Ron Faris, Head of Brand Marketing at Virgin Mobile, “scaling our content efforts isn’t just about expanding the size of our social reach across new platforms. It’s also about deepening the level of engagement we have with our fans in the social communities they hang out in
Pedro Gonçalves

Men Like Mobile Ads More Than Women | Adweek - 0 views

  • According to Millward Brown’s 2012 U.S. AdReaction Report released Tuesday (Nov. 27), men looked more favorably upon all eight types of mobile ads they were asked about compared to women in a survey involving around 1,000 consumers. However, it's worth noting that neither ladies nor gents are exactly crazy about getting on-the-go product pitches, according to the study.
  • The biggest difference was augmented reality ads, which men view as a positive experience at a 15 percent clip compared to 6 percent for women. Mobile video and mobile display ads also significantly tilted toward the guys when compared to their female counterparts—16 percent versus 8 percent for both types of ad unit.
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