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Pedro Gonçalves

iPad ADD Is More Acute Than Anticipated | Fast Company - 0 views

www.fastcompany.com/...-advertising-bonnier-cpb-study

Attention Web Ipad

shared by Pedro Gonçalves on 11 Mar 11 - No Cached
  • A new study shows that readers find their minds wandering when using iPad versions of magazines. Publishers had always figured that the iPad magazine, being an interactive experience, would necessarily be different from the print incarnation, with readers bouncing around a bit. But the reality exceeds even that expectation.
  • "We thought that of course there's a lot of activity going on on an iPad, when there's so many things you can be doing -- between email, Netflix, playing games, reading magazines -- but they're actually bouncing around a lot more than we thought,"
  • the hope for many in publishing was that iPad magazines would be so engrossing that they would be "sticky," holding an audience captive similar to the way paper magazines do. In the ideal, rosiest scenario, from both the editorial and advertising standpoint, iPad magazines would lure readers, keep them there, draw their attention to elegant ads, and occasionally lead to direct purchases as a result of that ad.
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  • "Publishers seemed to have this fantasy that iPad would allow them to call time out on the Internet," Gene Liebel, a partner at the interactive agency HUGE, tells Fast Company. The idea is that for 10 years, publishing suffered from the Internet and its indignities, but that all of a sudden, thanks to the benevolent Steve Jobs, "now we're back, now we're gonna call a time out, start over, sell magazines at full price with immersive ads," and so on. But the tablet isn't some new digitally enabled omnibus magazine. "The tablet in the home is really one more Internet device," says Liebel. "Safari is still by far the biggest app. So the idea that everyone would go home and have 20 paid content apps and that's their new lifestyle is not even close to true."
Pedro Gonçalves

ReadWrite - The Daily Drops Dead: What Murdoch's Failure Means For iPad Publishing - 0 views

readwrite.com/...this-means-for-ipad-publishing

Online Publishing Online Journalism Online Media Ipad Apps

shared by Pedro Gonçalves on 04 Dec 12 - No Cached
  • research suggests that readers prefer their tablets' Web browsers to the meaty, slow-to-update and even more slow-to-evolve native apps that publishers have been eagerly developing since Steve Jobs first held up the iPad on stage in 2010.
  • Inspired by the Netflix model, magazine subscription service Next Issue launched on iOS in July. For $10 per month, readers can get access to dozens of magazines from the likes of Conde Nast, Time Inc. and Hearst. This approach comes with challenges of its own, but it's certainly worth a try. 
  • Then there's The Magazine. Instapaper founder Marco Arment launched the stripped-down, iPad-only publication in October and it couldn't be more simple. For $2 per month, readers are promised eight thoughtful, well-written articles delivered in bi-weekly issues. The Magazine eschews the clunky, multimedia-loaded digital editions of print magazines in favor of a no-frills, high quality reading experience that Arment hopes people will think is good enough to pay for.
Pedro Gonçalves

Experience Design Will Rule in the Post-PC Era | Forrester Blogs - 0 views

blogs.forrester.com/...n_will_rule_in_the_post_pc_era

Design Experience Design UX UI

shared by Pedro Gonçalves on 15 Apr 13 - No Cached
  • 77% of mobile searches take place in the home or at work where a PC is readily available. Whether you call it lazy or convenient, the simple fact is smartphones and tablets are quickly becoming the go-to computing devices for consumers.
  • In the post-PC era, customers expect companies to provide experiences aligned with their needs and abilities, in the right context, and at their moment of need.
  • Today, content is the interface and navigation is performed directly through gestures and voice commands. As a result, interactions are becoming multi-modal, engaging users through multiple senses.
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  • Adaptive. As customer interactions fragment across devices, experiences must perform reliably across an expanding interface landscape that includes PCs, laptops, smartphones, tablets, and, increasingly, TVs and cars. But just having a presence on these devices is not enough. Experiences must persist across these devices
  • Further, they need to become polymorphic, taking advantage of the connected devices that surround us to delivernew multi-device experiences that were not possible before.
  • As consumers adjust to post-PC realities, they expect companies to provide the right mix of content and functionality at the right time and right place.
  • design and customer understanding, not technology, will rule the post-PC era. In a time when you can hire a handful of engineers to build just about anything you want, value shifts from what is possible to what is desirable. 
Pedro Gonçalves

The New Motorola: Google's Hardware Division Steps Into The Future - 0 views

www.readwriteweb.com/...sion-steps-into-the-future.php

Mobile Android Google

shared by Pedro Gonçalves on 09 Sep 12 - No Cached
  • To Schmidt, today’s smartphones are pocket-size supercomputers. And their core is Android.
  • 1.3 million Android devices come online every day. Nearly 70,000 of them are tablets, an area that Schmidt admitted Android fell behind in relation to the competition (Apple’s iPad, which he did not mention by name). The installed base of Android devices is pushing 500 million, with 480 million active Androids in circulation. It is an ecosystem, Schmidt said, that went beyond anything Google had ever imagined. 
Pedro Gonçalves

Why Short-Form Video Is The Future Of Marketing | Fast Company - 0 views

www.fastcompany.com/...deo-is-the-future-of-marketing

Online Video

shared by Pedro Gonçalves on 26 Jul 12 - No Cached
  • Study after study after study shows that more people are using the internet to consume video. In April 2012, ComScore reported that the average viewer watched nearly 22 hours of video in a single month. Most likely, those 22 hours were broken into many short-form videos, each being watched for just a few minutes at a time. The market is moving more toward catering to the Facebook generation's attention span--quick videos that are aimed to inspire, provoke, or excite. Likewise, the viewing experience on tablets devices such as the iPad make short-form content even more enjoyable.
Pedro Gonçalves

Twitter May Have 500M+ Users But Only 170M Are Active, 75% On Twitter's Own Clients | T... - 0 views

techcrunch.com/...ive-75-on-twitters-own-clients

Twitter

shared by Pedro Gonçalves on 01 Aug 12 - No Cached
  • Paul Guyot, the founder of Semiocast, says its analysis indicate that on average, less than one-third, 27%, of Twitter’s user base is active — in other words, only around 170 million people, and possibly less at the moment.
  • Netherlands had the highest proportion of active users, at 33%, with Japan following closely behind at 30%. As you can see in the list below, there doesn’t appear to be a clear trend in active users directly related to how developing/mature each market is.
  • In terms of how people are accessing Twitter: Guyot says that Twitter’s own access points, including TweetDeck, represent 75.4% of all public tweets.
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  • Semiocast analysis indicates that Twitter’s own website accessed from desktops, not mobile, is the largest platform overall, representing 27.6% of all activity worldwide.
  • But collectively it is mobile clients (including iPad software) that are most-used: they represent about 61% of all tweets, with Twitter’s own mobile apps and mobile web presence accounting for 74% of that.
Pedro Gonçalves

The Difference Between a Mediocre and a Great Website | Copyblogger - 0 views

www.copyblogger.com/one-sentence-marketing

Content Strategy Brand Narrative

shared by Pedro Gonçalves on 12 Jun 12 - No Cached
  • A great man is one sentence. ~ Clare Boothe Luce
  • To make the soup more flavorful, you don’t add more spices to it. Instead, you boil the excess water. That’s what you have to do. Not add new elements, simply subtract boring ones.
  • People will only remember you for one thing. If you try to force them to remember multiple facets, you’ll never make room for yourself in their brain (or heart). But what if you have more than one thing to talk about? What if you solve more than one problem? If you solve more than one problem, you’ve got to do what Apple does. Apple sells more than 30 products in varying product categories. Macbooks and iPods and iPhones and iPads. But they unify all their products under one element: the undeniable user interface. Apple does not sell computers and mp3 players and phones and tablets. They sell gadgets with an undeniable user interface.
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  • Be a focused sentence. Not a convoluted paragraph. Can your readers describe you in one short sentence?
Pedro Gonçalves

"A Internet pode ajudar o jornalismo a ser mais profundo e mais sério" - PÚBLICO - 0 views

www.publico.pt/...-profundo-e-mais-serio-1611727

Journalism Online Journalism

shared by Pedro Gonçalves on 08 Nov 13 - No Cached
  • “A brevidade [dos artigos] não importa”, continua. “Quando se diz que o jornalismo online deve ser feito com textos curtos, é com base na ideia de que é desconfortável ler textos longos no computador. Mas já é mais confortável no iPad. E ainda mais no Kindle.”
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