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Hands On With Facebook Nearby, A New Local Biz Discovery Feature That Challenges Yelp A... - 0 views

techcrunch.com/...facebook-nearby

Geolocation Geosocial Facebook Foursquare Mobile Mobile Advertising

shared by Pedro Gonçalves on 18 Dec 12 - No Cached

Each month 250 million Facebook users tag posts with location.
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Right now Nearby is very static. It doesn’t even show you Places where friends are currently checked-in. That has to change. If a friend is checked-in at a Nearby Place, that should be called out in the results and used as a strong signal of relevance.
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Facebook Events is also sorely missing from the experience. Facebook should work into Nearby results Events that I’m invited to, as well as Suggested Events that my friends are attending so I don’t miss a party down the block.
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For now there are no ads in Nearby, but there sure are plenty of ways Facebook could add them. Most obviously, Facebook could let businesses pay for sponsored placement in results.
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Facebook could also start pushing hyper-local ads into the standard news feed. If Facebook detects you’re within a half mile of a business it thinks is relevant to you, it could show you an ad linking to that place’s Nearby mobile Page.
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Local discovery services only work if you have plenty of data. Foursquare still only has around 30 million users. Facebook’s location services have 250 million users a month. It might not have the long-tail of reviews or the advanced spam protection of Yelp, but it knows where your real friends go.
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At Disrupt, CEO Mark Zuckerberg got investors salivating by talking about how Facebook is uniquely positioned to addresss questions you’d normally ask a search engine. He gave the example of wondering “What sushi restaurants have my friends gone to in New York in the last six months and Liked?” Nearby has the answer.
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