Skip to main content

Home/ @Publish/ Group items tagged Online Media

Rss Feed Group items tagged

Pedro Gonçalves

Digital Set to Surpass TV in Time Spent with Media in the UK - eMarketer - 0 views

  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television,
  • ...8 more annotations...
  • The growth of mobile is key to this shift, as it continues to drive both digital and overall growth of time spent with all media. In contrast, time spent on desktops and laptops is plateauing.
  • Time spent with mobile (that is, via smartphone, tablet or feature phone) has come to represent more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole. The bulk of mobile time is spent on smartphones, at almost 1 hour per day, but tablets are not far behind.
  • This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television
  • time spent online (that is, via desktop or laptop computer) is barely growing at all. Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013. In fact, in a broad sense, media consumption time is flat with one exception: mobile.
  • The average UK adult will spend more than 8.5 hours each day consuming media in 2014. Of that total, 3 hours and 41 minutes will be spent online, on nonvoice mobile activities or with other digital media, eMarketer estimates, compared with 3 hours and 15 minutes watching television. The total reflects simultaneous media consumption—for example, if someone uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity.
  • Tablet time will total a bit less than smartphones, at 44 minutes per day.
  • This year, tablet penetration is expected to reach 38.2% of the total population, well short of smartphone penetration.
  • eMarketer’s “time spent” estimates reflect blurring lines of media consumption. As in other markets, UK consumers are accessing traditional content on nontraditional channels—for example, television programming viewed on a tablet. In many instances, this may “count” as time spent on a digital device, but it reflects the fact that consumption of television content actually is rising thanks to a variety of nontraditional options that users have for watching TV and TV-like content.
Pedro Gonçalves

Why Insourcing is the Next Social Media and Content Marketing Trend - 0 views

  • social media is becoming a skill, not a job. Companies like Intel and Dell and IBM are leading the way in broadly distributed social participation, giving thousands of employees the opportunity to win hearts and mind in social and with smart content.
  • This decentralization of social communication has widespread ramifications for social media management software vendors, as it puts additional emphasis on triage and workflow tools.
  • The days of one social media manager handling Twitter, Facebook, Linkedin and the rest is coming to a close (as is the era of the one or two person content marketing team) and the same way all of us have a corporate email address and phone number, we’ll all (or nearly all) have a role to play on behalf of the company in social and content marketing, eventually.
  • ...1 more annotation...
  • Where does this ultimately lead? We’re not there yet, but I suspect it’s predictive modeling, with internal social and content opportunity routing based on artificial intelligence and enterprise knowledge mapping. If we know the specific areas of expertise of each employee and can store that in a relational database, and we can also know via presence detection who is online and/or what their historical response times have been, we can use natural language processing (a la Netbase) to proactively triage and assign social interactions to the best possible resource in the organization.
Pedro Gonçalves

Teens Getting Tired of Facebook Drama, Pew Survey Finds - 0 views

  • Though Facebook is still the most popular social network among teens, their enthusiasm for Mark Zuckerberg's network is decreasing, according to new findings from the Pew Research Center. Pew reports that 77% of online teens (ages 12-17) surveyed use Facebook. But while Pew's findings show that teens view Facebook participation as important for socializing, they have "waning enthusiasm for Facebook," as explained in the video above. The report cites teens' dislike for over-sharing and stressful "drama" on the social network. Teens also don't like the fact that more and more adults are joining Facebook, although Pew found that 7 in 10 teens are Facebook friends with their parents.
  • Pew found 24% of online teens use Twitter, an increase from 16% in 2011
  • Outside of Twitter and Facebook, teens don't have as much of an online presence. In 2012, 11% of teen social media users used Instagram, while Tumblr (5%), Google+ (3%) and Pinterest (1%) drew in even fewer teens.
  • ...2 more annotations...
  • Despite Justin Timberlake's star power on Myspace, only 7% of surveyed teens use the network, according to the Pew report. And all 7% said they used other social media accounts more frequently than MySpace
  • Pew found that daily usage has not changed on social platforms in any significant way. "The frequency of teen social media usage may have reached a plateau," the report said.
Pedro Gonçalves

Social Media ROI: It Doesn't Really Matter (Really!) - 0 views

  • social media isn’t only about ROI. And it isn’t only about sales. Social media is about branding, opening channels of communication with customers, building loyalty, being transparent and establishing good will. And if you cover all of those bases, then guess what? If your product or service is worthy, you will most definitely see a return on your investment.
  • Plenty of companies use social media as an advertising vehicle for their product or service, just as they would with “old” media. But it just doesn’t work that way.
Pedro Gonçalves

Social Media ROI: It Doesn't Really Matter (Really!) - Page 2 - 0 views

  • People who are active on social media are there because it’s a way that they can engage with their friends, family and favorite brands. As a marketer, you have to think about how you use Social Media personally, and then adapt your marketing strategy so that it fits in. When you go from looking at pics of your friend’s kid, to responding to another friend’s event invitation, a post screaming “SALE! SALE!” will stick out like a sore thumb.
  • Instead, post things that are conversational, or things that are just fun or lighthearted. Remember, this is a platform to build your brand’s identity and personality. People should want to do business with your company because they respect your values, admire your culture or appreciate the hard work you do to create your products and services.
  • What are Ways You Can Use Social Media to Market?Show images of creative uses/applications of your product. It’s still featuring your product, you just aren’t saying “LOOK AT MY PRODUCT!!!”Ask questions about things relevant to your product or service. If you sell real estate, start a dialogue about your worst moving experience or simply ask: “What does your dream house look like?”Post free advice. Position yourself as an expert. If you clean carpets, maybe you could post about how to get pet stains out of your conference room carpet. You’re not killing business for yourself, because people will still come to you when they don’t want to do it or they will refer you to friends. DIY people will find the tips anyway so they might as well be from you.
  • ...1 more annotation...
  • social media is about branding, building loyalty and good will and opening a channel of communication with your customers. The value of all that? Priceless. 
Pedro Gonçalves

The Secrets To Snapchat's Success: Connectivity, Easy Media Creation, And Ephemerality ... - 0 views

  • “Internet Everywhere means that our old conception of the world separated into an online and an offline space is no longer relevant. Traditional social media required that we live experiences in the offline world, record those experiences, and then post them online to recreate the experience and talk about it,” Spiegel said. But constant connectivity means there’s no longer a disconnect between when media is taken and when it could be shared. Or, as Spiegel said, “We no longer have to capture the ‘real world’ and recreate it online – we simply live and communicate at the same time.”
  • “The selfie makes sense as the fundamental unit of communication on Snapchat because it marks the transition between digital media as self-expression and digital media as communication,” he said.
Pedro Gonçalves

Smartphone user study shows mobile movement under way - Google Mobile Ads Blog - 0 views

  • 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
  • These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.
  • General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home 
  • ...5 more annotations...
  • Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search
  • Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business
  • Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
  • Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%) 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase
  • Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users.  Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions.  Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it.
Pedro Gonçalves

The Rise And Rise Of Influence | Fast Company - 0 views

  • A new survey by Initiative questioned some 8,000 web users age 16-54 in Argentina, Australia, Canada, China, Germany, the Netherlands, U.S., and U.K. to find out how they were influenced in purchase decisions by social media interactions. The results are kind of amazing: A huge 99% of the "top 10%" of influencers reported that their friends quiz them before making a big purchase. This top 10% has a disproportionate influence on the opinions of others--because 72% of them access content in print, online and mobile form more than once a day, compared to just 18% of the bottom 10% of influencers. 
  • A different study, by Market Force, underscored the fact that brands are leveraging social media to promote themselves. Embedded in the study were stats on the power of the average user to spread brand-related messages: 81% of U.S. respondents said posts from their friends directly impacted their decision on purchasing something, and 80% or respondents said they'd tried new things based on suggestions of friends.
  • This is a big departure from the static print ads and traditional TV spots of the past. Initiative's study even included advice for brands to move well beyond the thinking of a traditional 30-second ad spot, and push out additional material like behind-the-scenes footage...all to drive discussion and lead to more online chatter that will lead to brand discovery. It also suggests that brands build a team of "relevant social influencers" to spread new ad campaigns and stimulate dialog.
  • ...4 more annotations...
  • Appinions, a company that analyzes data from five million sources to determine the influence of a brand, topic or person and promises to hook up companies with the most relevant influencers, earlier this month raised an extra $3 million in funding.
  • the "importance" of someone in a social network isn't simply how active or how many other people they're linked to--it's also a question of how well-connected and active each of these others are too.
  • Companies of all stripes are becoming aware of the power of high-value social media influencers, which is why they're signing up to campaigns like Klout's Perks. The idea is that via Klout, high-scoring individuals are "rewarded" with a physical gift or perhaps a discount voucher if they're influential in topics connected to the brand in question.
  • Klout is contentious to say the least, however, and its algorithm (not unlike Google's) is both mysterious and controversial--leading to debates like this extended thread on Google Plus.
Pedro Gonçalves

Why Social Media Makes Customer Service Better - 0 views

  • By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues.
  • A study by A.T. Kearney found that, of the top 50 brands, 56% did not respond to a single customer comment on their Facebook Page in 2011. Brands ignored 71% of customer’s complaints on Twitter. And, 55% of consumers expect a response the same day to an online complaint, while only 29% receive one.
  • . Create humanized response models to engender loyalty and build relationships. Many companies are guilty of creating robust and well-planned strategy for social customer service delivery -– but fall at the final and most important hurdle — creating a voice your audience can relate to.
Pedro Gonçalves

The Rise Of Visual Social Media | Fast Company - 0 views

  • "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest."
  • This trend toward the visual is also influenced by the shifting habits of technology users. As more people engage with social media via smartphones, they're discovering that taking a picture "on the go" using a high-resolution phone is much less tedious than typing out a status update on a two-inch keyboard.
  • "The need for publishers to get to the point quicker than ever came about as humans became more pressed for time and content became more infinite. For publishers, it was evolve or risk losing their audience, and the only thing shorter than a tweet or post is a picture."
  • ...2 more annotations...
  • A 2012 study by ROI Research found that when users engage with friends on social media sites, it's the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media
  • Search engines now rank content based on social conversations and sharing, not just websites alone.
Pedro Gonçalves

Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Mar... - 0 views

  • According to a new poll of U.S. marketers conducted by Gartner, corporate websites are ranked as the top digital activity for marketing “success” — beating marketing on social networks such as Facebook, Twitter and LinkedIn. Social media marketing, however, ranked as the next most important activity, equal in importance to online advertising.
  • The survey, conducted in November and December of 2012, polled a relatively small sample of 250+ marketers from U.S.-based companies with more than $500 million in annual revenue
  • Design, development and maintenance of the corporate website was cited by 45% of survey respondents as contributing to marketing success, with marketing on social networks such as Facebook, LinkedIn and Twitter cited by 43%. Digital/online advertising was also cited by 43%
  • ...4 more annotations...
  • Corporate websites perhaps have a key reputational role to play in the marketing mix, supplementing and underpining social media marketing spending — by providing reassurance of a brand’s professionalism where a Facebook page can provide evidence of user engagement/approval (or otherwise).
  • The results indicate that corporate websites still have a key role to play when it comes to marketing a company’s offerings, despite the big role also played by social media. It’s also notable that mobile marketing is still relatively low down the priorities list, with an aggregated percentage of 24%. It’s still far better than the poor unloved (and doubtless rarely updated) company blog, though, with just 6%.
  • The survey asked respondents to rank different marketing activities first, second and third in importance, collating all three preferences to get the overall percentage. On first place preference, corporate websites came out joint top with online advertising, cited by 18% apiece as the most important activity. Social media slumped in importance on this measure — cited by just six per cent of respondents as the most important activity (and second only to the company blog):
  • The top priorities for increased budgets in 2013 are commerce experiences, social and mobile marketing, and content creation and management
Pedro Gonçalves

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds ... - 0 views

  • While the finding that trust in ‘traditional’ push marketing techniques (such as banner ads) is at rock bottom in the online world isn’t a surprise, the chart doesn’t make hugely encouraging reading for proponents of social marketing which also languishes near the bottom of the trust index, just above the mobile apps channel. Text message communications were the least trusted, while online banner ads barely rated above spammy SMS in the trust stakes.
  • The relatively low trust in social marketing tallies with a recent Gartner report that found U.S. marketers ranked spending on the corporate website as more likely to result in “marketing success” than spending on social media sites such as Facebook.
  • “professionally written online reviews” still carry a huge cachet — at least with U.S. consumers. European consumers are far less trusting of the publishing industry, however (55% vs 33% split on that category).
  • ...2 more annotations...
  • The report notes that traditional ‘one-way’ marketing techniques like banner ads are clearly ineffective in a landscape of “perpetually connected consumers”. Web users are tuning out this old school type of marketing or failing to notice it in the first place or forgetting they ever saw it — which may also partially explain why personal recommendations from people they know well are so much more trusted. With so many sources of information to filter, better the devil you know and all that.
  • The survey also indicates there is still considerable trust in natural search engine results, and also in consumer written reviews, such as Amazon’s user reviews — which were both ranked around 3x more trusted than social marketing.
Pedro Gonçalves

McAfee: Sneaky Teens Surf On PCs More Than Mobile, Facebook Rules Over All Other Social... - 0 views

  • Going mobile may be the mantra for a lot of tech companies these days, but if they’re in the business of targeting teenagers with their services, perhaps they should think twice: over 37 percent of teens use laptops, and a further 30 percent rely on desktop machines to surf online and engage with digital content, but only 13.5 percent use smartphones and only five percent use tablets, according to a new study out today from Intel-owned security specialists McAfee.
  • By far, the most popular social media site among teens is Facebook, with 89.5 percent of respondents using the site. Twitter comes in second with 48.7 percent and Google+ not actually that far behind at 41.5 percent. Tumblr (33 percent of all teens), it notes, is more popular with teen girls than boys; while 4chan (23%)  is showing the reverse trend: and McAfee notes that both sites are growing faster than other social networking sites.
  • Pinterest is being used nearly as much as Myspace (20%; 18%)
  • ...4 more annotations...
  • possibly in keeping with smartphone use actually not being as popular as PCs — Foursquare and other check-in services are not so hot, with only 12.2 percent using these.
  • McAfee describes teen usage on social networks as “stalking” rather than sharing: half of teens responding said they mostly observed others rather than posted updates about themselves. Only six percent said they shared “almost everything.” Nevertheless, they are huge social network users: 60 percent check their accounts daily, and 41 percent said they check accounts “constantly.”
  • The study found that 79 percent of teens said they hid their online behavior from their parents: partly to keep private what they’re actually doing online, and partly because they’re online for a lot longer than parents think. Popular activities include accessing violent content (43%); sexual topics/porn (36%; 32%); and watching pirated movies (30.7%). A whole 15% are hacking other people’s accounts. Meanwhile, teens spend about five hours a day online; while parents only think their kids spend an average of three hours a day online. McAfee found that just over 10 percent spend more than 10 hours per day online.
  • Teens hiding what they do from parents has gone up massively since 2010, when only 45 percent said they hid their behavior, and is a disconnect when compared to what parents think: half of parents responding to the study said they knew what their teen kids did online.
Pedro Gonçalves

With Online Video, You Have 20 Seconds To Capture Your Viewer. Go. | Fast Company - 0 views

  • The social media generation puts accessibility above almost all else, and nothing is more accessible than the world wide web. As a result, a new type of viewing experience has emerged--quick views over your breakfast cereal or during your lunch break. But video producers often fail to cater to this type of viewing experience, instead focusing on what has been successful over the past half-century.
  • the current online environment calls for video and content that is made specifically for online audiences. Meaning short-form video with a quality that matches the production level of offline content. Not spinoffs or originally discarded footage, but shows and content made specifically for online viewers
  • Now the online market is over-saturated with tons of low-quality, unpredictable content. As a result, the next stage the web's evolution lies in curation and original content.
  • ...6 more annotations...
  • But for curators to surface awesome content, there has to be awesome content to begin with. Original content, from inspirational marketing videos (like Nike's below) to an online-specific show, will continue to rise in popularity. While user-generated content will exist as long as users exist, and can often be very successful, the next five years will see viewers putting curated quality over random quantity.
  • Online video doesn't have the luxury of longer-form shows that a viewer schedules time to watch. More likely, they stumbled upon your video by chance on their Twitter or Facebook feed. They haven't committed to watching their video, but their interest is piqued and they've pushed play. Don't waste that chance. The video must grab and engage them nearly instantaneously--if not, you'll lose potential longterm fans. Unengaging, ported-over content won't survive in our ADD environment.
  • in an attempt to push the brand, marketing videos often forego authenticity in favor of an over-markety tone. This disengages the viewer and separates them from the brand. Online users don't wanted to be sold to, they want to be engaged.
  • Brand loyalty stems first from producing the best product possible, but once you've captured a user's attention, it's about engaging that user and making them feel special. Because of their loyalty (whether that's liking a brand on Facebook or signing up for their newsletter), they want to feel as if they are in on a secret that non-followers don't have access to.
  • Brands should create a movement they believe in--and match their videos to it--rather than slamming their brand down their viewers’ throats. Be authentic and engaging and the viewers will come.
  • Like Pinterest did for online photography, a new startup will emerge for curated video content.
Pedro Gonçalves

BBC News - E-diplomacy: Foreign policy in 140 characters - 0 views

  • The acknowledged leader in this field is the US State Department, which now boasts more than 150 full-time social media employees working across 25 different offices. It uses familiar sites like YouTube, Facebook and Twitter, as well as local equivalents, such as VKontakte in Russia. Ambassadors and other State Department employees are encouraged to establish an online presence.
  • "The State Department is really creating what is effectively a media empire that could soon be the digital equivalent of old school international broadcasters like the BBC," he says. "But they not only see it as part of a broadcasting strategy, they are looking at the wider potential." Social media acts like an early warning system of emerging social and political movements, he says. It is also a way of reaching online opinion formers, and a means of correcting misinformation very quickly.
  • The State Department now has an internal version of Wikipedia called Diplopedia, which has more than 14,000 entries. To encourage internal networking, there is also an equivalent of Facebook called Corridor - in the look and feel, the two are strikingly similar - which has over 6,500 members.
  • ...1 more annotation...
  • e-diplomacy is the talk of foreign ministries the world over, as foreign affairs is increasingly conducted in 140 characters or less.
Pedro Gonçalves

France's Web Users Say 'Non' to Social Media Ads - eMarketer - 0 views

  • Unwelcome news for marketers in France who aim to appeal to people on social networks: A majority of those consumers find such ads unpleasant, useless and poorly targeted.
  • Sixty-eight percent of web users polled said they found advertising on social sites “intolerable, “ and 59% said it was pointless because it did not reflect their interests or buying habits.
  • Moreover, ads on these sites seemed to be less effective than most other kinds of online advertising. Only 19% of web users polled by IFOP and Generix said they had ever bought a product or service as a result of seeing an ad on social media, compared to 60% who had made a purchase prompted by an email.
  • ...3 more annotations...
  • Three-quarters of respondents said they never bought anything on social sites. While 9% said they did so from time to time, just 1% said they made regular purchases on social networks.
  • only 16% of social network users sampled in June and July 2013 had become clients of a brand after connecting with it on a social network or seeing an ad on such a site—though 38% of web users active on social media said they took account of opinions or comments about brands before making a purchase.
  • The number of social network users in France this year will be 23.7 million, eMarketer estimates.
Pedro Gonçalves

The Social Media Editor is Dead - 0 views

  • “Social media can’t belong to one person,” Preston said at the time. “It needs to be part of everyone’s job. It has to be integrated into the existing editorial process and production process.”
  • The downside of concentrating an audience in people instead of properties is that the former can change horses. After taking a buyout from the Times , Jim Roberts brought his nearly 100,000 followers to Reuters, flipping his handle from @nytjim to @nycjim.
Pedro Gonçalves

Facebook And Twitter Want To Be Each Other-But Shouldn't - ReadWrite - 0 views

  • more than 85% of U.S. adults turn to social media for connecting with friends or family, according to Pew Research. News is not the primary reason we turn to Facebook.
  • According to Digimind, 62.5% of companies use Twitter to glean market intelligence, surpassed only by LinkedIn (69.4%). Facebook? Less than 50%. 
  • Pew Research finds just 4% of people list Facebook as the primary way they get news, even though a whopping 78% stumble upon news while on Facebook despite not looking for it. Newsy information, in other words, is not Facebook's raison d'être. Friendship and personal communication are.
  • ...3 more annotations...
  • This is one of Twitter's greatest strengths and weaknesses: It's primarily useful as a news broadcast and consumption site. While Twitter has been trying to make its service friendlier by elevating direct messages to first-class status, among other things, it's still primarily a news aggregation service, even if it's not necessarily "friendly."
  • That's fine if you, like I, use Twitter as a work tool. Sure, I'm friends with some of the people I interact with on Twitter, but Twitter doesn't seem to be the ideal place for friends to congregate online.
  • In short, neither Facebook nor Twitter has yet delivered a truly exceptional experience in the areas for which people love them. They should focus on being themselves before they bother cross-dressing as the other.
Pedro Gonçalves

Why You Should Never Pay For Online Reputation Defense - 0 views

  • the best approach may be to get your fans to support your reputation for you.
  • Reputation defenders will do anything from passively monitoring social media to creating paid, positive reviews in order to counteract negative posts - and dominate the first page of search results. (For more insight on how the process works, see Brian Proffitt's post: Inside The Mysterious World Of Reputation Management.)
  • Wyer's advice for businesses looking at negative reviews is to stay positive. In almost every instance, an aggressive rebuttal will look defensive. “Our experience is that, in most cases, this approach only antagonizes the attacker and this, in fact, can escalate the online conversation, accusations and attacks.”
1 - 20 of 88 Next › Last »
Showing 20 items per page