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Pedro Gonçalves

Hands On With Facebook Nearby, A New Local Biz Discovery Feature That Challenges Yelp A... - 0 views

techcrunch.com/...facebook-nearby

Geolocation Geosocial Facebook Foursquare Mobile Mobile Advertising

shared by Pedro Gonçalves on 18 Dec 12 - No Cached
  • Each month 250 million Facebook users tag posts with location.
  • Right now Nearby is very static. It doesn’t even show you Places where friends are currently checked-in. That has to change. If a friend is checked-in at a Nearby Place, that should be called out in the results and used as a strong signal of relevance.
  • Facebook Events is also sorely missing from the experience. Facebook should work into Nearby results Events that I’m invited to, as well as Suggested Events that my friends are attending so I don’t miss a party down the block.
  • ...4 more annotations...
  • For now there are no ads in Nearby, but there sure are plenty of ways Facebook could add them. Most obviously, Facebook could let businesses pay for sponsored placement in results.
  • Facebook could also start pushing hyper-local ads into the standard news feed. If Facebook detects you’re within a half mile of a business it thinks is relevant to you, it could show you an ad linking to that place’s Nearby mobile Page.
  • Local discovery services only work if you have plenty of data. Foursquare still only has around 30 million users. Facebook’s location services have 250 million users a month. It might not have the long-tail of reviews or the advanced spam protection of Yelp, but it knows where your real friends go.
  • At Disrupt, CEO Mark Zuckerberg got investors salivating by talking about how Facebook is uniquely positioned to addresss questions you’d normally ask a search engine. He gave the example of wondering “What sushi restaurants have my friends gone to in New York in the last six months and Liked?” Nearby has the answer.
Pedro Gonçalves

The Attention Economy is Now the Location Economy | Endless Innovation | Big Think - 0 views

bigthink.com/...my-is-now-the-location-economy

Attention Economy Attention Mobile Mobile Web Geotargeting Geolocation

shared by Pedro Gonçalves on 10 Sep 12 - No Cached
  • The Attention Economy paradigm was, in many ways, the fundamental building block for understanding the rise of social media and social networking. This paradigm rested on a simple, but amazingly robust, observation – that the scarce resource in our information overload world was attention.
  • in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."
  • attention is no longer the scarce resource in the world of the mobile Internet - it's location
  • ...3 more annotations...
  • This should be intuitively obvious – you can only be in one place at one time – what could be scarcer than that? And, as more people use their smart phones and tablets to access the Internet, location will become ever more important.
  • Location matters a whole lot more than Attention these days. When you shrink the size of the screen, it has an impact on Attention. The smaller the screen, the fewer outlets you have for your attention at one time. You may tolerate scrolling tickers on the bottom of a huge screen, but not on a tiny mobile screen.
  • The next time you’re on the subway, or relaxing on a park bench or hanging out at a restaurant, take a look around and notice how people are interacting with their mobile devices. They are laser-focused on a single tiny screen at one time. Ask them how many apps they have open at one time – most likely, it's just one. They're not multi-tasking, they're single-tasking with a single screen while simultaneously beaming out their GPS location. If the "social" revolution that brought us Web 2.0 was all about Attention, then the new mobile revolution will be all about Location.
Pedro Gonçalves

Gmail To Marketers: Drop Dead - ReadWrite - 0 views

readwrite.com/...google-gmail-update-photos

Email Email Marketing Gmail

shared by Pedro Gonçalves on 14 Dec 13 - No Cached
  • Google on Thursday updated its Gmail service so that you'll never have to click that pesky “Display images below” link again. Gmail will now automatically display images in email, the catch being that Google will host those images on its own servers. Prior to the change, most emailed images would be loaded from third-party servers—often enough, those of marketers.
  • But by filtering these photos through its own servers, however, Google may have shut out the use of Web bugs or beacons—bits of code that lets an advertiser know that an email has been opened. Marketers use images as beacons because, at least until now, services like Gmail would upload such images from an advertiser’s own web server. Any image can be a beacon, even an invisible one no more than a pixel wide.
  • the following likely consequences for his audience: Marketers won't be able to tell whether you've opened an email for the second or subsequent time Web bugs won't report reliable geolocations for opened emails, as they'll pick up the IP addresses of Gmail servers, not recipients Countdown clocks sent as animated images won't show the right time if email is opened a second or subsequent time Analytics will only track the first time an email is opened Marketers won't be able to update or change images once they're sent out
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