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Firefox OS is of the Web, for the Web. There is no such thing as a “native” app to Firefox OS. If an object exists as a web page, it can easily be turned into an app for Firefox OS by essentially turning it into a shortcut for the browser-based operating system to access. Instead of having to develop specifically for mobile platforms like iOS, Android or Windows Phone, the Web is the platform for Firefox OS. 

If you are a developer, you can build an app for Firefox OS by making some small changes to your website. You can then test the app by downloading the Aurora Marketplace onto your Android or using the browser-based Firefox OS Simulator. 

The Twitter CEO talked at length on how brands use Twitter for ‘multi-dimensional conversational influence’. He said that Louis Vuitton uses difference accounts for the different levels of staff. There is a consistent tone of voice but they staff can post how they see fit and this brings authenticity. “It’s an explicit mapping of Twitter,” Costolo explained.