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But for curators to surface awesome content, there has to be awesome content to begin with. Original content, from inspirational marketing videos (like Nike's below) to an online-specific show, will continue to rise in popularity. While user-generated content will exist as long as users exist, and can often be very successful, the next five years will see viewers putting curated quality over random quantity.

Now the online market is over-saturated with tons of low-quality, unpredictable content. As a result, the next stage the web's evolution lies in curation and original content.

in an attempt to push the brand, marketing videos often forego authenticity in favor of an over-markety tone. This disengages the viewer and separates them from the brand. Online users don't wanted to be sold to, they want to be engaged.

Brand loyalty stems first from producing the best product possible, but once you've captured a user's attention, it's about engaging that user and making them feel special. Because of their loyalty (whether that's liking a brand on Facebook or signing up for their newsletter), they want to feel as if they are in on a secret that non-followers don't have access to.

Brands should create a movement they believe in--and match their videos to it--rather than slamming their brand down their viewers’ throats. Be authentic and engaging and the viewers will come.

Like Pinterest did for online photography, a new startup will emerge for curated video content.

Traditional television viewing is on the decline. Even when people use televisions as a device, they use connected devices to access Internet-based content via Netflix, Hulu, YouTube and other digital providers. 84.8 percent of the US Internet audience viewed online video in June. We are quickly moving to a future where Internet viewing is the norm and traditional network programming is a significantly lagging second.

There's no way to compare the results to people's views on standard banners, because Harris didn’t ask respondents about that format. It did, however, ask the same questions about infomercials and print advertorials, with similar results.

We’re not saying native doesn’t have a place in a marketing mix. We’re saying, that’s not the most effective way to build a brand.”

Of course, there are issues with self-reported surveys, especially one that requires participants to be honest about their views about something as divisive as advertising.

the results also conflict with joint research by Nielsen and Facebook that found that overall, social ads—those served to Facebook users whose Facebook friends are fans of, or interacted with, the advertised brand—generated a 55 percent lift in recall over non-social ads.

“Engagement rates with sponsored stories are substantially higher than other ads on the site, and typically, [people] engage with things they find relevant and interesting,” Bruich said. “We do not see any evidence that they negatively impact people’s experience on the site.”

It’s also worth noting that Harris showed respondents generic examples of sponsored stories, not examples of actual sponsored stories people are served on their own Facebook news feeds, where the ads are aligned with their personal experiences and preferences.

a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored Stories on Facebook and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.

People had the strongest reaction to sponsored video ads, with 85 percent saying they

negatively impacted or had no impact on their perception of the brand. Sixty-two percent said the same of Promoted Tweets and 72 percent of Sponsored Stories. The survey also revealed that 45 percent found Promoted Tweets misleading, while 57 percent and 86 percent said the same about Sponsored Stories and video ads, respectively.

Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy. As kids, that happens all the time because everything is new. Everything is unlike. And we aren’t constrained by the rules about what “goes together.” Why else was putting the Barbie in the toy car wash more fun than putting the car in the car wash? The visual web frees us to return to this childlike state, where we can adventure through a whole array of different, seemingly unrelated images and clips--be they old, new, from a world away or own backyard--sparking our all-important synapses and helping us come up with new combinations and ideas so easily.

The only thing better than going on this journey of discovery is sharing it with others. This “gift” of sharing contributes to an energy exchange that amplifies our own pleasure--and is something we’re hardwired to do.

start thinking like a creator, less like an advertiser. While posting the glossy photos from the photo shoot or :30 spots online may be part of your approach, it shouldn’t be your entire approach. Think content, not commercials.

Help us rediscover the beauty of a forgotten familiar. Find something familiar--in your product, brand, or from people’s lives--and help us see it in a fascinating new light. It could be as simple as taking a kitchen appliance and turning it into a science experiment or reminding people to capture just one second of their daily lives and compile a beautiful montage.

Search for your brand online. Chances are your fans are already mixing and mashing your brand with something seemingly unrelated. Build on it, fuel it, steer it, and help us make more with it.

Ditch the pitch. Instead, start an energy exchange. Create content that reminds us of our own capacity for excitement, happiness, and vivacity so we want to share in it with others.

Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.

Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.

Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.

Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.

Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.