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Pedro Gonçalves

6 Free Chrome Apps and Extensions for Small Businesses : Technology :: American Express... - 0 views

Pedro Gonçalves

3 Motivational Mind Tricks Designed To Power Progress | Fast Company | Business + Innov... - 0 views

  • Even the illusion of progress causes an accelerating effect.
  • Take time to reflect on and acknowledge how your work has progressed. All it takes is a pause to get the satisfying sight of all your own kind of accumulating Bionicles rather than letting them slip past you, unrecognized sources of fuel.
  • Your motivation surges the closer you are to reaching your goal. Something about seeing the finish line lights a fire, even when you’re not always on the right track.
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  • the closer you are to earning a free coffee, the more frequently you’ll purchase a cup.
  • even the illusion of progress causes the same accelerating effect. In the same study, one set of coffee shop customers received a 12-stamp loyalty card, with two pre-existing bonus stamps, while the other got a regular 10-stamp card. Who purchased 10 drinks faster for their free coffee? The 12-stamp cardholders, by three days.
  • motivation and performance slow down right after a goal is achieved
  • the solution is deliberate practice, the kind of intensely focused, introspective practice that results in mastery, expertise, and virtuosity. What’s fascinating about this kind of practice is that it doesn’t require that you drive yourself into the ground. The best violinists, for example, practice no more than four-and-a-half hours a day and otherwise prioritize rest and rejuvenation.
  • the critical factor of deliberate practice is intention. Your goal itself must be improvement--achieved through a combination of knowing your weaknesses, self-monitoring, analysis, study, and experimentation.
Pedro Gonçalves

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner - 0 views

  • Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.
Pedro Gonçalves

Getty to Let Bloggers and Others Use Photos Free - NYTimes.com - 0 views

  • The embedding tool that the agency announced will give websites and social media users access to roughly 40 million images — out of a digital collection of 60 million — via a small snippet of computer code that is easily copied. It can be included to illustrate a blog post, for example, or a post to Twitter. (In the case of the images not included, Getty lacks the appropriate permissions, Mr. Peters said.)But, crucially, these users will not be making a copy of those images. Instead, the images will be stored on the agency’s computers; each embedded image will include a credit and a link back to the Getty Images website, where higher-quality versions will be available to license.
Pedro Gonçalves

Rando's 5M Anti-Social Photo Shares Could Be The Canary In The Social Networking Coalmi... - 0 views

  • Rando only launched in March but the anti-social photo-sharing app that deliberately eschews the standard social network clutter of likes and comments and connections – simply letting users share random photos with random strangers and get random snaps in return — has blasted past five million photo shares after a little over two months in the wild. It is now averaging around 200,000 shares per day, says its creator ustwo.
  • For half that time Rando was iOS only, with its Android app not launching til April. Platform spread aside, the huge point here is that Rando has ditched all the self-congratulatory, endorphin-boosting hooks that apparently keep people tethered to their social networks. Yet managed to grow regardless. As Rando’s tagline pithily put it: ‘You have no friends’. The photos you share here will never be liked, never be favourited, and if they are shared outside Rando to other social networks, a feature Rando most definitely does not enable within its app, you likely won’t ever know anything about it. It’s a very rare digital social blackhole — but one that’s proving surprisingly popular (and all without any embedded social shares to grow virally), even while it’s refreshingly ego-free
  • factor in the rumblings about teens’ declining interest in traditional social networks and Rando could be something of a canary in the social networking coalmine, picking up subtle traces of Facebook fatigue, and identifying a growing appetite among mobile owners at least to take back some control and reintroduce a little private space by slamming shut those social doors. The rise of mobile messaging apps is another key trend to factor in here, apps which put private communication first, and social comms as a secondary add on. Certain age groups’ attention is arguably increasingly shifting to these more contained communications mediums — channels which offer both private and public comms within the one app, as Facebook does, but which aren’t centrally focused on publicly broadcast personal content. Rather they put the intimacy of one-to-one messaging at their core. Some, like China’s WeChat, even include serendipitous discovery features that are similar to Rando — like its Drift Bottle stranger messaging feature. 
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  • Mobile usage is certainly fuelling this messaging-centric shift.
  • if Rando’s rise proves anything it proves that humans communicate in more subtle ways than you might imagine, and need less social reinforcement than you might think. And when you think in those terms, it’s not such a huge leap to imagine the shifting sands of communication eroding the foundations of huge walled social strongholds after all. Lots of little apps, all taking away a portion of people’s attention, could eventually add up to a collective social exodus from the old networks. At least of key youth demographics.
Pedro Gonçalves

There's Not Much Tumblr Advertising for Yahoo to Screw Up - 0 views

  • the company's ad units are so new. But Tumblr faces other obstacles as well including an ambivalence towards advertising, a lack of metrics and a platform that lets you do lots of marketing outreach for free.
  • Tumblr's huge reach — the platform claims 18 billion pageviews a month — the ads only brought in $13 million or possibly even less last year.
Pedro Gonçalves

The Future of Marketing is (better) Context | Forrester Blogs - 0 views

  • Context is more than location. Context is derived from a wealth of signals pulled from environmental, social, emotional, cultural, and economic factors. The current SMS push messaging campaigns, where an offer fires based on a customer's location, is just the beginning. As marketers mature in handling context, they will come to know that Mrs. Smith isn't interested in the store nearest her home, where the area has poor lighting and bad parking, but the one you have in the mall 10 miles further out. Why? Because she can visit your shop, along with six others, in the stress-free mall; leave her infant in the crèche; and pick up her husband from work on the way back. 
  • Smartphones and wearables are the Trojan horse for bringing this new data to brands, with the new Samsung S4 smartphone having nine built-in sensors, and Google Glass a staggering 13. These devices bring more environmental and emotional real-time data about location, orientation, movement, temperature, humidity, light levels, and other golden cues to help remotely view a moment
  • two-thirds of consumers would unsubscribe from brands promotions if they thought the messages were too frequent — in the UK, 27% said they would stop using the product completely. It's clear that brands have to respond by understanding context in order to set the appropriate cadence of messaging.
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  • Context isn't an optional approach for brands; it is one increasingly mandated by a connected smart consumer.
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