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Pedro Gonçalves

Path.To's Social Media Mojo Transforms Your Facebook Posts Into A New Job | Fast Company - 0 views

  • Get ready for a world where whether you land a particular job doesn't depend so much on what's written on your resume, or even on glowing references former employers, but instead, on information about you floating around the web.
  • Taking a look at a candidate's online activity, which will also include public Facebook and Twitter postings, can tell you how much passion a person has for the subject matters they'll be dealing with, Bounds says. It can also give clues about how well regarded the candidate is, based on who's following them.
  • Bounds says the information Path.To collects this way will only be "additive"--it will act as bonus points, as it were, underlining someone's fit for a particular position. The information, he says, will never be used to knock points off a candidate's score.
Pedro Gonçalves

The Truth About Kids And Social Media | Fast Company | Business + Innovation - 0 views

  • kids are building a personal brand from an early age. Their digital footprint will have an impact on their future. Where they end up getting admitted to college, getting a job, and more. Social media will help connect them with like-minded individuals, including mentors, that share similar interests and aspirations that can help them achieve their long-term goals.
  • Facebook has a minimum age restriction of 13 years old to create an account. But according to Consumer Reports, last year 78% of parents helped create their children’s Facebook pages and 7.5 million users are under the age of 13 and lied about the age associated with the account.
  • After getting into a discussion with the third graders, we learned that several of them had abandoned their Facebook accounts because that’s where their parents were. They knew that the adult powers that be are a hop, skip, and a click away from monitoring the kid’s accounts on Facebook. The third-grade solution was to hop from Facebook to Instagram (which, ironically, Facebook also owns). In some cases, kids said they created new, rogue Facebook accounts where they connected with their friends and used their old ones as a decoy for parental supervision.
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  • The difference is Applicant A has a large social following of Twitter followers and Facebook friends which they’ve used proactively to connect with future professors, industry leaders, and executives at companies. They’ve already built a network of people who they are sharing valuable content with, allowing their strengths to shine. You are able to get a genuine understanding of the applicant by seeing how Applicant A engages with their followers and posts about the issues he/she is passionate about.
  • Imagine a college admissions recruiter evaluating two applicants side by side. They both look the same on paper. They shine academically, with impressive transcripts, essays, and SAT scores. Both have an extensive list of extracurricular activities and outstanding recommendation letters.
  • Applicant B may have a social media presence (what college-age kid doesn’t?), but never took the time to fully develop it and turn it into an asset by having a “neutral” (read: a non-keg-stand) avatar photo, removing inappropriate language, and posting information that spotlights passions and strengths. As the college admissions recruiter, you can only choose one. Who would you choose? In this case, Applicant A’s wise use of social media gives him/her an edge over an otherwise perfect Applicant B.
  • Students with a robust social media presence and clearly defined personal brand stand to become only more influential.
  • The scenario remains the same for job applicants. When choosing between two similar applicants, hiring managers are increasingly turning to social media outlets to supplement information they are unable to glean from applications or interviews. Many companies use social channels as screening tools.
  • 77% of employers use social media to recruit candidates
Pedro Gonçalves

5 Ways To Use LinkedIn That Aren't About Finding A Job - ReadWrite - 0 views

  • more online adults use it than Twitter, Tumblr, Instagram or Pinterest (according to the Pew Internet and American Life Project).
Pedro Gonçalves

Workday Social Media Buzz Is Mostly About Business - 0 views

  • Three out of four workers access social media on the job from their mobile devices at least once a day, and 60% access it multiple times, according to a survey of more than 1,100 employees in North America
  • But they’re not goofing off, the survey shows. Nearly half said connecting with co-workers was the top reason they used social media at work, followed by connecting with others on a fun social platform and connecting with customers.
  • Other leading reasons for using social media at work included having a platform for sharing work-related content and collaborating to drive new ideas and innovative thinking.
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  • customer support and product management reported infrequent use of social media to contact customers (3.1% and 2.9%, respectively).
  • Twitter is overwhelmingly the most popular social media site accessed at work for both personal and professional use at 70%, followed by Facebook at 65% and LinkedIn at 51%.
  • Corporate intranets and other internally built systems came in a distant fourth at 19%.
  • Businesses have recognized that resistance is futile. The survey found there was no difference between light and heavy use at companies with monitored, blocked or restricted sites.
  • “Employees will use social media during the workday,” said Flip Filipowski, CEO, SilkRoad Technology. “These findings make it clear: Companies can either find ways to use social media to achieve measureable business results, or they can ignore it at their own peril. There is a common misperception that people only use social media for personal reasons. This research proves that people are looking to social media to help them be better at their jobs — including connecting with co-workers and customers.”
Pedro Gonçalves

A Crash Course In Creative Breakthroughs | Fast Company - 0 views

  • What are the key steps of the invention process? I describe it with my model, the Innovation Engine. First, there's an internal part. People normally start with imagination, being able to conjure ideas up in your mind. You need a base of knowledge with which you can work; if you don't have a base of knowledge, then you don't have a toolbox for your imagination. You also have to have the motivation and drive to solve the problem, because getting beyond the obvious answers requires a tremendous amount of activation energy.You need the imagination, you need the knowledge, and you need the attitude, which is the spark for this process, but there are also a lot of external factors that people do not take into account. What are these external factors?You need an environment where creativity is supported: everything from the physical space you're in, to the people you're with, the rules, the rewards, the constraints, the culture, and the resources present. All of these things have a huge impact on how an individual, a team, or an organization functions from a creative perspective.
  • How can managers create an environment nourishing to creativity? I've talked to some executives about this question, and they say, "My job as a manager is to create a habitat that fosters innovation." The innovation engine can get sparked anywhere--it's a kind of Möbius cube--there's no beginning and no end. If you're a manager, your job is to create a habitat that stimulates the imagination of your team, of your employees, of your colleagues.
  • One of the most common things that people say during a brainstorming session is "let me build on that." It’s a great way, even if you're going to take a tangential turn from what someone just said, to validate what they said and come up with an interesting segue to something else. You want to keep moving forward and going beyond the first wave of ideas and the second wave of ideas and keep pushing. The worst way to brainstorm is when everyone has their own ideas and nobody has taken [one another’s ideas] in different directions. Everyone feels a sense of ownership for their own idea, and then when you make the decision about what you're going to do, you have a lot of "Well, I like my idea," "I like my idea."
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  • I'll come into class with a suitcase and say, "I travel a lot and I really don't like my suitcase. It causes a lot of problems: I'm traveling and it doesn't fit into the overhead bin, I'm always running through crowds and its getting in the way, it's really annoying. Could you design a new suitcase for me?" And the students go off and design a new suitcase. Then I come back and say, "Okay, why do we use a suitcase in the first place?" We use a suitcase to have the things we need when we're traveling at our destination. Solve that problem. Once you take the suitcase out of the equation and open up the frame of possibilities, then there's some really interesting solutions. What if I didn't have to bring my suitcase at all? Maybe it's spray-on clothes. Maybe I have a suitcase that I pack once and then it travels around the world, wherever I'm going to be.Once you open up the frame of possibility, really interesting ideas come forward. One thing I try to do with my students is to try to help them understand how to frame a problem.
  • If you instead create a soup of ideas where everyone has thrown things in and you've connected and combined them, then you’ve gone beyond what any one person could have done alone. The goal of brainstorming is to make the whole greater than the sum of the parts, and great brainstormers do that--just like great basketball players.
Pedro Gonçalves

Make the Job a Game - Robert H. Schaffer - Harvard Business Review - 0 views

  • Sixty-nine percent of the heads of households in the U.S. play computer and video games. And 97% of young people — your emerging talent pool — play them
  • Endless sameness. People come to work and, without climactic events, do essentially the same thing every day forever — like a mountain climber who never sees a peak ahead.
  • Little sense of personal achievement. Most people lack sharply measured goals. They can work diligently every day but never have a significant success — or failure.
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  • No celebrations. Individuals throughout the organization may contribute to some very crucial project. But when the project succeeds — and there is a new jet engine or a new drug — very few of those people will enjoy the exhilaration of a personal win.
  • Long time spans. In their personal lives people enjoy activities with shorter and shorter time spans — sports events, computer games, texting and so on — whereas at work they must live through glacial planning cycles.
  • When there are sudden customer orders that must get shipped, or power outages, or fires and other emergencies, most employees come to life and get things done with spirit and enthusiasm.
  • These must-do situations all have some common elements that evoke the remarkable performance: A sharply focused, urgent goal A very tight deadline Autonomous team encouraged to experiment Results clearly noticed and celebrated
  • by designing jobs with these game-like characteristics and infusing a spirit of fun it is possible to enliven work and produce the kind of high-level, zesty behavior provoked by crises.
  • No matter how long-term a goal may be, carve off some sub-goals that have to be accomplished in a short time — 10 or 15 weeks not 6 months or a year. For each goal a team should be asked to plan an approach and carry it out. The whole effort should encourage some fun and creativity along the way. People should be encouraged to experiment. Success at the end should be celebrated.
Pedro Gonçalves

ReadWrite - The Daily Drops Dead: What Murdoch's Failure Means For iPad Publishing - 0 views

  • research suggests that readers prefer their tablets' Web browsers to the meaty, slow-to-update and even more slow-to-evolve native apps that publishers have been eagerly developing since Steve Jobs first held up the iPad on stage in 2010.
  • Inspired by the Netflix model, magazine subscription service Next Issue launched on iOS in July. For $10 per month, readers can get access to dozens of magazines from the likes of Conde Nast, Time Inc. and Hearst. This approach comes with challenges of its own, but it's certainly worth a try. 
  • Then there's The Magazine. Instapaper founder Marco Arment launched the stripped-down, iPad-only publication in October and it couldn't be more simple. For $2 per month, readers are promised eight thoughtful, well-written articles delivered in bi-weekly issues. The Magazine eschews the clunky, multimedia-loaded digital editions of print magazines in favor of a no-frills, high quality reading experience that Arment hopes people will think is good enough to pay for.
Pedro Gonçalves

Devices That Listen To Your Life All The Time--The Next Creepy Tech Trend | Fast Compan... - 0 views

  • For the Xbox to be able to turn on, identify who you are, and log in to your profile at a moment's notice--simply at the sound of the voice command "Xbox on"--it needs to do something a bit creepy: It has to be listening to what people are saying in your living room all the time.
  • Microsoft almost definitely is not recording, let alone uploading and archiving, every sound that happens in your living room 24-7-365. That said, the fact remains that there is a microphone in your home that's always live and connected to some super-smart computing devices--and a very distant server.
  • Expect Labs made a smartphone app called Mind Meld that demonstrates their listening tech expertise. Mind Meld can listen to the online conversation of a group of people, and detect what they are talking to such a high level of automatic detection of content and context that it can magically suggest online sources of information that might interest the group.
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  • this sort of "anticipatory computing" could be very useful for distance learning, or perhaps job interview situations during which an interviewer meets a candidate: Their conversation could be better supported with background information available online.
  • How comfortable would you be with the idea that a Google, Samsung, or Apple device was actually listening to what you say all the time, everywhere you go, no matter who you're talking with or the exact subject of your discussion? It's a good question. Here's a better one: How much would you trust these firms to maintain your privacy, to keep your data safe and not to share it with ad companies or the authorities?
Pedro Gonçalves

The Future Of Technology Isn't Mobile, It's Contextual | Co.Design: business + innovati... - 0 views

  • shift toward what is now known as contextual computing
  • Amazon’s and Netflix’s recommendation engines, while not magnificently intuitive, feed you book and video recommendations based on your behavior and ratings. Facebook’s and Twitter’s valuations are premised on the notion that they can leverage knowledge of your acquaintances and interests to push out relevant content and market to you in more effective ways.
  • four data graphs essential to the rise of contextual computing: social, interest, behavior, and personal.
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  • They throw into relief the larger questions of privacy policy we’re currently wrestling with as a culture: Too much disclosure of the social graph can lead to friends feeling that you’re tattling on them to a corporation. The interest graph can turn your passions into a marketing campaign. The behavior graph can allow people who wish you harm to know where you are and what you’re doing. And revealing the personal graph can make it feel like an outside entity is quite literally reading your mind.
  • companies are actively constructing these graphs already. These products and services are in the market today, but most in existence target only one or two of these graphs. Few are pursuing all four, both given the immaturity of the space and a lack of clear targets to shoot for. This has the unintentional effect of highlighting the risks of using such services, without demonstrating their benefits. For the potential of contextual computing to be realized, these data sets must be integrated.
  • In an ideal contextual computing state, this graph would be complete--so gentle nudges by software and services can bring together two people who are strangers but who could get along brilliantly and are in the same place at the same time. It could be two people who share a friend and who simultaneously move to Omaha, where neither person knows a soul.
  • It’s easy for data to depict what you actually do instead of what you claim to do. Sensors do the job. So do, if less elegantly, self-reporting mechanisms. This data can sit in pivotal contrast to the interest graph, allowing computers to know, perhaps better than you, how likely you are to go for a jog. It would be useful, too, for a travel site that notes how you tell friends you’d like to visit China but records that you only vacation in Europe. Rather than uselessly recommending vacation deals to Beijing, a smart travel app would instead feed you deals to Paris or Berlin. The behavior graph provides the foundation, to some extent, of Google Search, Netflix recommendations, Amazon recommendations, iTunes Genius, Nike+ run tracking, FourSquare, FitBit, and the entire "quantified self" movement. When mashed against the other three graphs, there’s a potential for real insight.
  • Within a decade, contextual computing will be the dominant paradigm in technology.
Pedro Gonçalves

The Social Media Editor is Dead - 0 views

  • “Social media can’t belong to one person,” Preston said at the time. “It needs to be part of everyone’s job. It has to be integrated into the existing editorial process and production process.”
  • The downside of concentrating an audience in people instead of properties is that the former can change horses. After taking a buyout from the Times , Jim Roberts brought his nearly 100,000 followers to Reuters, flipping his handle from @nytjim to @nycjim.
Pedro Gonçalves

How To Improve Any Service By Simplifying It | Co.Design: business + innovation + design - 0 views

  • one of the best ways to improve any experience is to simplify it--to remove complications, unnecessary layers, hassles, or distractions, while focusing on the essence of what people want and need in that particular situation.
  • Offering simplicity within a complex domain is likely to be so appreciated and valued by customers that it ends up being perceived as a luxury.
  • One way to carve out a luxury niche is by simplifying--by making it easier for customers to use a product or service without having to waste time thinking about it or sorting through too many options.
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  • Customizing content, as Chubb did with Masterpiece, is a form of simplicity because it involves winnowing information and increasing relevancy.
  • Even the largest company can achieve the illusion that it is speaking to you and only you.
  • According to a recent survey by the research firm Outlaw Consulting, the youngest wave of Generation Y consumers (those aged twenty-one to twenty-seven) responds very positively to brands that communicate with them in a “straightforward and stripped-down way, use plain packaging, and avoid excess,”
  • One of the qualities these younger respondents associate with simplicity is authenticity--that is, “keeping it simple” is tantamount to “keeping it real.”
  • Many brands these days would kill to be thought of by younger consumers as “real” and “authentic,” yet they fail to recognize that simplicity--in their products, packaging, and messaging--is one of the most important ways to convey this quality.
  • When we talk about breakthrough simplicity, we mean an interaction that cuts through the clutter. This is a standard that should be applied to everything a company puts out into the world, from the product to the ads down to the smallest piece of correspondence: It should do its job quickly, clearly, simply. People just don’t have the time or the interest to wade through corporate rhetoric and jargon to figure out what you’re trying to tell them. Through clarity of thought and presentation, it’s possible for a business to rise above the cacophony of today’s marketplace.
  • simplicity sells
Pedro Gonçalves

Forget PRISM, the recent NSA leaks are plain: Digital privacy doesn't exist - The Next Web - 0 views

  • Deep in the oceans, hundreds of cables carry much of the world’s phone and Internet traffic. Since at least the early 1970s, the NSA has been tapping foreign cables. It doesn’t need permission. That’s its job.
  • shortly after the Sept. 11 terrorist attacks, President George W. Bush secretly authorized the NSA to plug into the fiber optic cables that enter and leave the United States, knowing it would give the government unprecedented, warrantless access to Americans’ private conversations.
  • Tapping into those cables allows the NSA access to monitor emails, telephone calls, video chats, websites, bank transactions and more.
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  • “You have to assume everything is being collected,”
Pedro Gonçalves

Twitter #Music Is Great For Artists; Less So For Fans [Hands On Review] - ReadWrite - 0 views

  • The music-listening part is only really worthwhile to those of us who pay for premium Spotify or Rdio accounts. Otherwise, we're going to continue to use those services' apps for the majority of your listening.
  • the "Me" and "Suggested" tabs of the app are of limited value if you don't follow a lot of musicians on Twitter. Indeed, using Twitter follows as a barometer for one's music taste is a curious choice. Sometimes musicians have worthwhile Twitter accounts, sometimes not.
  • Unlike the Facebook "like", the Twitter "follow" is not an explicit statement saying "I enjoy listening to this band." Instead, it's saying, "I think this band, whose music I happen to enjoy, might have interesting things to say, so I'm listening."
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  • For my money, algorithms like the ones behind Pandora, Last.fm and the Echo Nest do a much better job of making music suggestions than this app does. Twitter Hype Machine. 
Pedro Gonçalves

7 Design Principles, Inspired By Zen Wisdom | Co.Design: business + innovation + design - 0 views

  • “The quality of shibumi evolves out of a process of complexity, though none of this complexity shows in the result.
  • Koko emphasizes restraint, exclusion, and omission. The goal is to present something that both appears spare and imparts a sense of focus and clarity.
  • Refrain from adding what is not absolutely necessary in the first place.
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  • the power of suggestion is often stronger than that of full disclosure. Leaving something to the imagination piques our curiosity and can move us to action.
  • Eliminate what doesn’t matter to make more room for what does.
  • Kanso dictates that beauty and utility need not be overstated, overly decorative, or fanciful. The overall effect is fresh, clean, and neat.
  • In the months leading up to its June 2007 launch, it was hailed as one of the most-hyped products in history. To hype something, though, means to push and promote it heavily through marketing and media. Apple did the exact opposite: Steve Jobs demonstrated it at Macworld 07 just once.
  • The goal of fukinsei is to convey the symmetry of the natural world through clearly asymmetrical and incomplete renderings. The effect is that the viewer supplies the missing symmetry and participates in the creative act.
  • Leave room for others to cocreate with you; provide a platform for open innovation.
  • Datsuzoku signifies a certain reprieve from convention. When a well-worn pattern is broken, creativity and resourcefulness emerge.
  • Doing something isn’t always better than doing nothing.
  • Antoine de Saint-Exupéry: “Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.”
Pedro Gonçalves

The Truth About How Much Workaholics Actually Work | Fast Company | Business + Innovation - 0 views

  • people who claimed their “usual” workweeks were longer than 75 hours were off, on average, by about 25 hours. You can guess in which direction. Those who claimed that a “usual” workweek was 65–74 hours were off by close to 20 hours. Those claiming a 55–64-hour workweek were still about 10 hours north of the truth. Subtracting these errors, you can see that most people top out at fewer than 60 work hours per week.
  • We live in a competitive world, and boasting about the number of hours we work has become a way to demonstrate how devoted we are to our jobs.
Pedro Gonçalves

The Basics Of Neuromarketing | Fast Company - 0 views

  • Gone are the days when you could stuff your website with low-quality articles packed with the right keywords or link spam exchanges to boost your Google rankings. Today the game is all about quality--content that’s authentic, informative, and, most of all, attractive to your intended audience. In short, we need to stop thinking about SEO as “search engine optimization” and more as “social engagement optimization,” as Greg Henderson at SEO Desk put it.
  • Our brains are getting inundated with messages all day long--so they respond well to pitches that are short and sweet. Short impactful statements on the homepage can do the job a whole lot better than huge blocks of copy that overexplain what you’re all about.
  • focus on quick ways to sum up how your product or service can change the customer’s life for the better.
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  • What our eyes see connects directly with the unconscious parts of the brain that marketers want to reach; that means you want to make your points (and your website design) as visual as possible. Photos and pictures are a great way to sell concepts quickly and directly in a brain-pleasing way. And, by the way, facial expressions are great to use--our noggins immediately identify with them.
  • The brain notices how you begin and how you end more than what you’re saying in the middle, so you want to make sure that your site (and your content) has an attention-getting open and a close that really makes your case in dramatic fashion.
  • If you’re too clever or too abstract, our brains are going to want to move on (unless it’s something we really want to figure out, which isn’t usually the case with marketing). Make sure your content is written clearly in language everyone can understand (unless you’re serving a niche audience that expects more technical or sophisticated language).
  • Emotion hits our underground intellect more powerfully than the most effectively worded argument. It makes whatever the message is more memorable as well. Go beyond facts to make your customers feel.
  • By working towards more actual social engagement opportunities with our website visitors, instead of just artificially boosting traffic, we also increase our odds for creating conversations, conversions, and long-term clients.
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