6 Free Chrome Apps and Extensions for Small Businesses : Technology :: American Express... - 0 views
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6 Free Chrome Apps and Extensions for Small Businesses
. Google Shortcuts2. Scribble- ...2 more annotations...
A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best... - 0 views
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In terms of specific days and times to post on Facebook, here are some of the stats I found: Engagement rates are 18% higher on Thursdays and Fridays. I love the way this was explained in Buddy Media’s study: as they put it, “the less people want to be at work, the more they are on Facebook!”
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Another study found that engagement was 32% higher on weekends, so the end of the week is definitely a good rough guide to start experimenting with.
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The best time of day to post on Facebook is debatable, with stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. It seems that this generally points to early afternoon being a solid time to post, and anytime after dinner and before work being a long shot.
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Stop Working All Those Hours - Robert C. Pozen - HBS Faculty - Harvard Business Review - 0 views
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Hourly wages and the classic 40-hour work week have trained us to measure our labor by the number of hours we log. However, this mindset is dead wrong when applied to today's professionals. The value of lawyers, consultants, and analysts isn't the time they spend, but the value they create through their knowledge.
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when managers judge their employees' work by the time they spend at the office, they impede the development of productive habits. By focusing on hours worked instead of results produced, they let professionals avoid answering the most critical question: "Am I currently using my time in the best possible way?" As a result, professionals often use their time inefficiently.
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this manager praised his or her employee not for the value that he added to the meetings that he attended, but merely for his physical presence. Given this structure of rewards, it is no surprise that we keep seeing unnecessary and unproductive meetings.
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The Best Times to Post on Facebook | Social Media Today - 0 views
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a Facebook post receives half of its reach within 30 minutes
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Smartphone owners tend to reach for their phones around meal times and 86 percent of mobile internet users report using their device while watching TV
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Weekends and weekdays, between 5:00-8:00pm, aren’t necessarily the optimal time to post because of newsfeed competition. During these hours, you’re likely to compete with your fans’ hundreds of friends and the other brands they follow.
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What, When, And How To Share On Social Media | Fast Company | Business + Innovation - 0 views
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For Facebook, engagement rates tend to rise as the week goes on. They’re 18% higher on Thursdays and Fridays according to a BuddyMedia study.
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Another study found that engagement was 32% higher on weekends.
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Most studies indicate that the afternoon (experiment with the window between 1 and 4 p.m.) is the best time to post.
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Google Study: 9 in 10 Consumers Engage in Sequential Device Usage - 0 views
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As the number of Internet-enabled consumer devices continues to grow, so does the propensity of consumers to sequentially use multiple devices to complete a single online task. In fact, according to a new study from Google, 90 percent of people move among devices to accomplish a goal.
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Examples of how consumers sequentially use multiple devices for a single task include opening an email on a smartphone and then finishing reading it on a home PC and looking up product specs on a laptop after seeing a TV commercial
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98 percent of sequential screeners move between devices in the same day to complete a task
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Why Insourcing is the Next Social Media and Content Marketing Trend - 0 views
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social media is becoming a skill, not a job. Companies like Intel and Dell and IBM are leading the way in broadly distributed social participation, giving thousands of employees the opportunity to win hearts and mind in social and with smart content.
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This decentralization of social communication has widespread ramifications for social media management software vendors, as it puts additional emphasis on triage and workflow tools.
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The days of one social media manager handling Twitter, Facebook, Linkedin and the rest is coming to a close (as is the era of the one or two person content marketing team) and the same way all of us have a corporate email address and phone number, we’ll all (or nearly all) have a role to play on behalf of the company in social and content marketing, eventually.
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No--You Don't Need To Learn To Code ⚙ Co.Labs ⚙ code + community - 0 views
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If you still want to work in the tech world but are reconsidering coding, designer Nick Marsh suggests doing something coders find useful. Brilliant as great developers are, there are plenty of things that they hate doing or are just no good at. Coding requires a level of focus bordering on tunnel vision, and if there’s one thing developers hate, it’s distractions. For a coder “distractions” mean dealing with business people, management, customers or, in fact, anyone outside the engineering team. If you want to get popular with developers, spare them from some of these interactions, which they often see as a shocking waste of their time. A great product manager, for example, is as crucial to success as a competent coder. It doesn’t matter how clear the code is, if nobody wants the product. Translate the language of the developers into that of the users and vice versa. Promote the product. All makers of creative work want their work to be used. Marsh concludes that it’s much more important to understand coders than to understand code
One Surprising Reason You Never Have Enough Time | Fast Company | Business + Innovation - 0 views
The Best Times to Publish on LinkedIn | Chron.com - 0 views
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ideally you want to post content around noon or early evening. If you post a status message or share a link to an article at noon, you're more likely to catch business professionals on a lunch break who are looking to catch up their online social networks. Early evening, starting between 5 P.M. to 6 P.M. is another great time of the day to publish content to LinkedIn, because you are catching users at the end of their work day.
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The worst time to post content or share links with your LinkedIn connections is between the hours of 10 P.M. to 6 A.M., as most business professionals are sleeping during the night time hours. These hours are considered the "dead zone" according KISSmetrics
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The best days to post to LinkedIn are midweek from Tuesday to Thursday. Mondays are not a good day to post content you want eyeballs looking at, because most professionals are getting back into the work week grind. Fridays are not good days to publish important content either, mainly because most professionals leave the office early to start the weekend. However, Saturday and Sunday can be good days to post content, as some users want to catch up with their social networking on the weekend.
The Four Truths of the Storyteller - Harvard Business Review - 0 views
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Storytelling plays a similar role today. It is one of the world’s most powerful tools for achieving astonishing results
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a force for turning dreams into goals and then into results
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Authenticity, as noted above, is a crucial quality of the storyteller. He must be congruent with his story—his tongue, feet, and wallet must move in the same direction
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The Surprising Reason To Set Extremely Short Deadlines | Fast Company | Business + Inno... - 0 views
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organizational psychologists. Work, they say, is "elastic," meaning that it stretches and shrinks to fit the time allotted.
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Parkinson's Law: work expands to fill the time available for its completion.
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an elderly lady of leisure can spend the entire day in writing and despatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, half-an-hour in a search for the address, an hour and a quarter in composition, and twenty minutes in deciding whether or not to take an umbrella when going to the pillar-box in the next street. The total effort which would occupy a busy man for three minutes all told may in this fashion leave another person prostrate after a day of doubt, anxiety and toil.
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3 Motivational Mind Tricks Designed To Power Progress | Fast Company | Business + Innov... - 0 views
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Even the illusion of progress causes an accelerating effect.
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Take time to reflect on and acknowledge how your work has progressed. All it takes is a pause to get the satisfying sight of all your own kind of accumulating Bionicles rather than letting them slip past you, unrecognized sources of fuel.
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Your motivation surges the closer you are to reaching your goal. Something about seeing the finish line lights a fire, even when you’re not always on the right track.
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The Truth About How Much Workaholics Actually Work | Fast Company | Business + Innovation - 0 views
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people who claimed their “usual” workweeks were longer than 75 hours were off, on average, by about 25 hours. You can guess in which direction. Those who claimed that a “usual” workweek was 65–74 hours were off by close to 20 hours. Those claiming a 55–64-hour workweek were still about 10 hours north of the truth. Subtracting these errors, you can see that most people top out at fewer than 60 work hours per week.
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We live in a competitive world, and boasting about the number of hours we work has become a way to demonstrate how devoted we are to our jobs.
How The Internet Will Tell You What To Eat, Where To Go, And Even Who To Date - ReadWrite - 0 views
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anticipatory systems.
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Increasingly, rather than waiting for us to tell them what we want, in the form of a search query or command, they'll prompt us with suggestions.
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Here's a simple definition of anticipatory systems. Think of them as artificially intelligent services that are aware of external context — including ambient inputs like time of day, social connections, upcoming meetings, local weather, traffic and more.
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Make the Job a Game - Robert H. Schaffer - Harvard Business Review - 0 views
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Sixty-nine percent of the heads of households in the U.S. play computer and video games. And 97% of young people — your emerging talent pool — play them
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Endless sameness. People come to work and, without climactic events, do essentially the same thing every day forever — like a mountain climber who never sees a peak ahead.
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Little sense of personal achievement. Most people lack sharply measured goals. They can work diligently every day but never have a significant success — or failure.
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Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It - AllF... - 0 views
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Facebook’s algorithm uses a number of factors to establish which posts should be shown to users. Previously called EdgeRank, the algorithm now has more than 1,000 contributing factors, but it still focuses on three main influences: affinity, weight, and Time.
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Affinity is defined by a user’s relationship with the person or page that created the specific Facebook object — essentially how much the user interacts with that person or page.
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Time, the last major factor, takes into account how recent the action occurred, which, in Facebook vernacular, is called time decay.
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4 Steps to Explosive Real-Time Marketing - 0 views
20 top web design and development trends for 2013 | Feature | .net magazine - 0 views
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“If you’re designing a website and not thinking about the user experience on mobile and tablets, you’re going to disappoint a lot of users,” he warns. Designer Tom Muller thinks big brands getting on board will lead to agencies “increasingly using responsive design as a major selling point, persuading clients to future-proof digital marketing communications”. When doing so, Clearleft founder Andy Budd believes we’ll see an end to retrofitting RWD into existing products: “Instead, RWD will be a key element for a company’s mobile strategy, baked in from the start.” Because of this, Budd predicts standalone mobile-optimised sites and native apps will go into decline: “This will reduce the number of mobile apps that are website clones, and force companies to design unique mobile experiences targeted towards specific customers and behaviours.”
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During 2012, the average site size crept over a megabyte, which designer/developer Mat Marquis describes as “pretty gross”, but he reckons there’s a trend towards “leaner, faster, more efficient websites” – and hopes it sticks. He adds: “Loosing a gigantic website onto the web isn’t much different from building a site that requires browser ‘X’: it’s putting the onus on users, for our own sakes.”
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Designer and writer Stephanie Rieger reckons that although people now know “web design isn’t print,” they’ve “forgotten it’s actually software, and performance is therefore a critical UX factor”.
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Google Glass: Way Too Much Google For Its Own Good - ReadWrite - 0 views
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its faults (battery life, tends to cause headaches, etc.)
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By constantly presenting Glass wearers with information, or the opportunity to get information, Google manages to over-deliver on its mission statement at a time when we actually rely on Google to filter out noise, rather than fill our lives with more noise.
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Google Now gets the balance nearly perfect. Google Now anticipates my information needs based on where I'm going, what I have on my calendar, the time of day, etc. It's genius
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