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Nathalie Allard

9 Building Blocks of a Social Media Strategy - 0 views

fifthgearanalytics.com/...cks-of-a-social-media-strategy

social media strategy social media budgeting social media goals social media human resources

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
Nathalie Allard

Why a negative review may not be so bad after all - 0 views

econsultancy.com/...iew-may-not-be-negative-at-all

negative reviews reviews Alamo Drafthouse

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.
Nathalie Allard

McDonald's Pick n Play - 0 views

www.youtube.com/watch

location-based app Foursquare Groupon McDonald's iPhone

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Nice way of marketing McDonalds' products using Digital screen, iphones and location-based apps.
Nathalie Allard

How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] - 0 views

mashable.com/...auto-industry-social-media

automotive social media Ford GM Lexus Honda Chevrolet Buick Cadillac Jeep Toyota Chrysler

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.
Nathalie Allard

6 New Apps For Getting More Out of Foursquare - 0 views

mashable.com/...new-foursquare-apps

social media foursquare applications When Should I visit? Foursquare sonar scoville Localmind 4squareand7yearsago WeePlaces

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    As Foursquare's 10 million members check into locations in cities around the world, much of that location data can be accessed in unique and fascinating ways, thanks to the service's ever-improving API.
Nathalie Allard

80% of attention hap - 0 views

80% of attention happens above the fold.

ecommerce above the fold

started by Nathalie Allard on 31 Oct 13 no follow-up yet
Nathalie Allard

Tablet ad CTRs massively outperform smartphones, except in retail and dating - 0 views

econsultancy.com/...es-except-in-retail-and-dating

Tablets iPads smartphones online advertising

shared by Nathalie Allard on 13 Mar 13 - No Cached
mahmed azam liked it
  • Nathalie Allard on 13 Mar 13
     
    We've pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.
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