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Nathalie Allard

How can retailers appeal to mobile users in store? | Econsultancy - 0 views

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    "The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."
Nathalie Allard

Transmedia Design for the 3 Screens (Make That 5) - 0 views

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    Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought. I disagree.
Nathalie Allard

Tablet ad CTRs massively outperform smartphones, except in retail and dating - 0 views

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    We've pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.
Nathalie Allard

Digital fragmentation: sub-specialist silos and the 'special ones' - 0 views

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    Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.
Nathalie Allard

The Reset of the Agency Model - 0 views

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    Ad agencies are always telling clients they need to be customer centric. The paradox is that agencies, for the most part, are still structured and positioned by line of channels/capabilities. We have digital, traditional "creative", experiential "event", social media, PR, mobile agencies and more.
Nathalie Allard

Utilize Available Screen Space - 0 views

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    Websites and mobile apps both frequently cram options into too-small parts of the screen, making items harder to understand.
mahmed azam

اختراع قصور متنقلة بدبي بقيمة 2 مليون جنيه إسترلينى - 0 views

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    اعلنت دولة الامارات العربية المتحدة عن اختراع قصورا متنقلة علي طريقة السيارات الحديثة بقيمة بلغت حوالي 2 مليون جنيه إسترلينى…….صدق او لا تصدق…نعم انها حقيقة لا خيال،انت الان في مدينة دبي الاماراتية المال هو الوسيلة الاولي لـ اختراع مثل هذه الصور الفخمة.
Nathalie Allard

While Android Market struggles, the App Store surges | Econsultancy - 0 views

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    The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.
Nathalie Allard

Augmented Experience Blog - Filed under 'Mobile Augmented Reality' - 0 views

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    Our access to the 'virtual universe' is ever-increasing and soon the continuum will be extended beyond its current boundaries, on a multidimensional basis. The Virtuality Continuum concept was devised to clarify the various combinations of mixed environments, representing the different states of Mixed Reality as seen in the image below. (image from http://en.wikipedia.org/wiki/Virtuality_Continuum)
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