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Ad agencies are always telling clients they need to be customer centric. The paradox is that agencies, for the most part, are still structured and positioned by line of channels/capabilities. We have digital, traditional "creative", experiential "event", social media, PR, mobile agencies and more.

AKQA using AR in a USPS "virtual box simulator". If it fits, it ships... Simon Kitson

There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.

We've pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.

"The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."

Brands and businesses are looking for ways to leverage Facebook's recently unveiled Questions tool in ways that differ from what they're already doing on Q&A sites such as Quora, Yahoo Answers and LocalMind.

Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.

In a miniature information architecture, coverage of a single topic is chunked into units that are connected through simple navigation.

Our access to the 'virtual universe' is ever-increasing and soon the continuum will be extended beyond its current boundaries, on a multidimensional basis. The Virtuality Continuum concept was devised to clarify the various combinations of mixed environments, representing the different states of Mixed Reality as seen in the image below. (image from http://en.wikipedia.org/wiki/Virtuality_Continuum)

SLARToolkit is a flexible Augmented Reality library for Silverlight with the aim to make real time Augmented Reality applications with Silverlight as easy and fast as possible. It can be used with the Webcam API that was introduced in Silverlight 4 or with any other CaptureSource or a WriteableBitmap. SLARTookit is based on the established NyARToolkit and ARToolkit. SLARToolkit uses a dual license model and could be used for open or closed source applications under certain conditions. See the License page for details.