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That's advertainment! Brands create buzz with Web videos, games, gimmicks.

Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.

Elevation Partners and Facebook investor Roger McNamee, who is also a rock musician, gave an amazing talk recently where he goes over some of the biggest trends affecting the technology industry.

Facts and stats about social media in video format