How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] - 0 views
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Nathalie Allard on 08 Sep 11Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.