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The industry's most advanced technology and optimization platform for advertisers looking to acquire highly profitable users through display advertising.

Facebook has begun trialling 'real-time advertising', which is a new feature that lets the social network serve up immediate targeted messages based on users' every action on the site.

In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of responses from 800,000 users to more than 125 Facebook ad campaigns by 70 different brand advertisers.

Having launched a suite of advertising solutions over the past year, Twitter has answered one of the questions that had previously plagued it: will the popular social media hub ever find a business model?

Smashing Magazine\nSmashing Magazine Smashing Network Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates\nBy Paras ChopraNovember 24th, 2010\nDesign24 CommentsPublishing Policy.Advertisement\nThe attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor's attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds1). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight "no." With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.\n\n

We've pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.

Ever see an odd pixelated square graphic like this one on a web page, print magazine or as someone's social media site avatar? If you haven't yet I guarantee you will now. This type of graphic is called a QR Code and something you'll want to take note of and to creatively use in the future.