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In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of responses from 800,000 users to more than 125 Facebook ad campaigns by 70 different brand advertisers.

Having launched a suite of advertising solutions over the past year, Twitter has answered one of the questions that had previously plagued it: will the popular social media hub ever find a business model?

We've pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.

Ad agencies are always telling clients they need to be customer centric. The paradox is that agencies, for the most part, are still structured and positioned by line of channels/capabilities. We have digital, traditional "creative", experiential "event", social media, PR, mobile agencies and more.

The industry's most advanced technology and optimization platform for advertisers looking to acquire highly profitable users through display advertising.

Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.

Ever see an odd pixelated square graphic like this one on a web page, print magazine or as someone's social media site avatar? If you haven't yet I guarantee you will now. This type of graphic is called a QR Code and something you'll want to take note of and to creatively use in the future.