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Nathalie Allard

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates - Smashi... - 0 views

www.smashingmagazine.com/...s-to-increase-conversion-rates

multivariate testing Google analytics conversion rates online conversions A_B testing

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Smashing Magazine\nSmashing Magazine Smashing Network Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates\nBy Paras ChopraNovember 24th, 2010\nDesign24 CommentsPublishing Policy.Advertisement\nThe attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor's attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds1). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight "no." With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.\n\n
Nathalie Allard

The Academy - 0 views

blog.estateagencyacademy.co.uk/...-likes-for-every-property.html

Facebook Like button Social media

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Did you know that you can now use Facebook to 'Like' a property that you find on Rightmove? Press the Like button on any property details page and your endorsement of that property will be visible to all of your Facebook friends. Why would someone want to do that you may ask? It may be fine for hundreds of people to Like a handbag, but not a house! If they like it that much, why aren't they buying or renting the place?
  • The automated Like text that is posted when you Like a property includes the name of the selling agent. If you assume (rather safely) that many people's Facebook friends live in the same area as them, a Like for a property on Facebook can create a small bit of brand exposure to other potential customers in your area. Apply the same logic to this as you would to someone seeing lots of your boards close to where they live and you can see the value.
  • It's also potentially very useful from a PR perspective. In the same way as getting those palatial places into Country Life and The Sunday Times has helped agents to gain exposure, Facebook can help to do the same. Case in point is this 22 bedroom property through Hamptons, which has attracted 651 Likes to date:
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  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a d in Country Life is upwards of £400, you can start to understand the potential value here too.
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a
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